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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.24 no.2, 2022년, pp.229 - 240
이하경 (충남대학교 의류학과) , 윤남희 (고려대학교 생활과학연구소)
This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intelligence and cognitive evaluation. The moderating effects of individuals' need for human interaction between chatbot anthropomorphism and perceived intelligence, cognitive evaluation, and cha...
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