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패션제품 구매결정에 영향을 미치는 피팅룸 환경 요인에 관한 연구
A study on the Environmental Factors of the Fitting Room Affecting Fashion Product Purchase Decisions 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.6, 2022년, pp.756 - 765  

박현희 (경북대학교 패션디자인전공) ,  이은경 (부경대학교 경영학부) ,  전중옥 (부경대학교 경영학부)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purchase-related responses of MZ generation consumers may vary depending on the environmental factors of the fitting room. Therefore, this study extracted and systematized fitting room characteristics in the retail fashion environment. In-depth interviews were conducted with a total of 50 inform...

주제어

#피팅룸   #환경단서   #오프라인패션매장   #MZ 세대   #경험소비  

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