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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.1, 2021년, pp.56 - 72
곽지혜 (계명문화대학교 패션학부) , 여은아 (계명대학교 패션마케팅학과)
This study examines the effect of influencer characteristics (attractiveness, reliability, expertise, and intimacy) and consumer need satisfaction (autonomy, relatedness, and competence) on attachment to influencer, content flow, and purchase intention. The moderating effect of gender was also inves...
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