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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.6, 2022년, pp.987 - 1003
이하경 (충남대학교 의류학과) , 허희진 (대전대학교 패션디자인.비즈니스학과)
This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participa...
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