참고문헌 (76)

1. Afonso Vieira, V. (2009). An extended theoretical model of fashion clothing involvement. Journal of Fashion Marketing and Management, 13(2), 179-200. doi:10.1108/13612020910957707 

   상세보기

2. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall. 

3. Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213-228. doi:10.1108/JHTT-02-2016-0010 

   상세보기

4. Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business Research, 49(2), 91-99. doi:10.1016/S0148-2963(99)00011-9 

   상세보기

5. Babin, B. J., & Darden, W. R. (1995). Consumer self-regulation in a retail environment. Journal of Retailing, 71(1), 47-70. doi:10.1016/0022-4359(95)90012-8 

   상세보기

6. Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/ or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656. doi:10.1086/209376 

   상세보기

7. Bagozzi, R. P., & Yi, Y. (1988) On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. doi:10.1007/BF02723327 

   상세보기

8. Bagozzi, R., Gurhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer behaviour. Buckingham: Open University Press. 

9. Barhorst, J. B., McLean, G., Shah, E., & Mack, R. (2021). Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences. Journal of Business Research, 122, 423-436. doi:10.1016/j.jbusres.2020.08.041 

   상세보기

10. Bart, Y., Stephen, A. T., & Sarvary, M. (2014). Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions. Journal of Marketing Research, 51(3), 270-285. doi:10.1509/jmr.13.0503 

    상세보기

11. Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159-170. doi:10.1007/BF00436035 

    상세보기

12. Beck, M., & Crie, D. (2016). I virtually try it … I want it! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions. Journal of Retailing and Consumer Services, 40, 279-286. doi:10.1016/j.jretconser.2016.08.006 

    상세보기

13. Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. doi:10.1177/002224299205600205 

    상세보기

14. Blascovich, J., & Bailenson, J. (2011). Infinite reality: Avatars, eternal life, new worlds, and the dawn of the virtual revolution. New York, NY: William Morrow & Co. 

15. Bolton, R. N., & Drew, J. H. (1991). A multistage model of customers' assessments of service quality and value. Journal of Consumer Research, 17(4), 375-384. doi:10.1086/208564 

    상세보기

16. Chen, C.-C., & Yao, J.-Y. (2018). What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model. Telematics and Informatics, 35(5), 1249-1262. doi:10.1016/j.tele.2018.02.007 

    상세보기

17. Choi, J. Y. (2021, June 25). 증강현실의 현재와 나아갈 방향 - 영화 속 미래가 다가오고 있다 [The present and direction of augmented reality - the future in the film is coming]. Samsung SDS. Retrieved from https://www.samsungsds.com/kr/insights/ar_glasses.html 

18. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. doi:10.1287/mnsc.35.8.982 

    상세보기

19. Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt Brace Jovanovich College Publishers. 

20. Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177-184. doi:10.1016/S0148-2963(99)00087-9 

    상세보기

21. Fan, X., Chai, Z., Deng, N., & Dong, X. (2020). Adoption of augmented reality in online retailing and consumers' product attitude: A cognitive perspective. Journal of Retailing and Consumer Services, 53:101986. doi:10.1016/j.jretconser.2019.101986 

    상세보기

22. Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388. doi:10.2307/3150980 

    상세보기

23. Gremler, D. D. (1995). The effect of satisfaction, switching costs, and interpersonal bonds on service loyalty (Unpublished doctoral dissertation). Arizona State University, Phoenix. 

24. Han, S., Yoon, J.-H., & Kwon, J. (2021). Impact of experiential value of augmented reality: The context of heritage tourism. Sustainability, 13(8):4147. doi:10.3390/su13084147 

    상세보기

25. Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017). Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences. Journal of the Academy of Marketing Science, 45(6), 884-905. doi:10.1007/s11747-017-0541-x 

    상세보기

26. Holbrook, M. B. (1994). The nature of customer value: An axiology of services in the consumption experience. In R. T. Rust, & R. L. Oliver (Eds.), Service quality: New directions in theory and practice (pp. 21-71). Newbury Park, CA: SAGE Publications. doi:10.4135/9781452229102.n2 

    

27. Holbrook, M. B., & Corfman, K. P. (1985). Quality and value in the consumption experience: Phaedrus rides again. Perceived Quality, 31(2), 31-57. 

28. Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140. doi:10.1086/208906 

    상세보기

29. Huang, E. (2012). Online experiences and virtual goods purchase intention. Internet Research, 22(3), 252-274. doi:10.1108/10662241211235644 

    상세보기

30. Huang, T.-L., & Hse Liu, F. (2014). Formation of augmentedreality interactive technology's persuasive effects from the perspective of experiential value. Internet Research, 24(1), 82-109. doi:10.1108/IntR-07-2012-0133 

    상세보기

31. Huang, T.-L., & Liao, S. (2015). A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness. Electronic Commerce Research, 15(2), 269-295. doi:10.1007/s10660-014-9163-2 

    상세보기

32. Hur, H. J., & Lee, H. K. (2021). Augmented reality (AR) fashion shopping service acceptance based on consumers' technology readiness. Fashion & Textile Research Journal, 23(3), 347-357. doi:10.5805/SFTI.2021.23.3.347 

    원문보기 상세보기

33. Jang, J. Y., Hur, H. J., & Choo, H. J. (2019). How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value. Fashion and Textiles, 6(1):12. doi:10.1186/s40691-018-01 66-9 

    상세보기

34. Jani, D., & Han, H. (2015). Influence of environmental stimuli on hotel customer emotional loyalty response: Testing the moderating effect of the big five personality factors. International Journal of Hospitality Management, 44, 48-57. doi:10.1016/j.ijhm.2014.10.006 

    상세보기

35. Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252-261. doi:10.1016/j.jretconser.2016.02.004 

    상세보기

36. Jones, T. O., & Sasser, W. E., Jr. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88-99. 

    상세보기

37. Kim, M., & Kim, C. (2015). Augmented reality fashion apparel simulation using a magic mirror. International Journal of Smart Home, 9(2), 169-178. doi:10.14257/ijsh.2015.9.2.16 

    상세보기

38. Kim, M.-j., Lee, H.-r., & Chae, M.-S. (2015). The influence of drugstore environment on perceived overall atmosphere, emotion, and revisiting intentions. Journal of Channel and Retailing, 20(3), 1-22. doi:10.17657/jcr.2015.07.31.1 

    상세보기

39. Kim, W. G., &. Moon, Y. J. (2009). Customers' cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type. International Journal of Hospitality Management, 28(1), 144-156. doi: 10.1016/j.ijhm.2008.06.010 

    상세보기

40. Kowalczuk, P., Siepmann, C., & Adler, J. (2021). Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study. Journal of Business Research, 124, 357-373. doi:10.1016/j.jbusres.2020.10.050 

    상세보기

41. Laroche, M., Habibi, M. R., Richard, M.-O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755-1767. doi:10.1016/j.chb.2012.04.016 

    상세보기

42. Lee, H. K., Kim, D. S., Kwon, K. Y., & Choo, H. J. (2015). Effects of planned versus unplanned purchase on Chinese tourists' emotions and attitudes toward fashion productsFocused on the mediating role of shopping emotion-. Journal of the Korean Society of Clothing and Textiles, 39(4), 625-639. doi:10.5850/JKSCT.2015.39.4.625 

    원문보기 상세보기

43. Lee, H. K., Kim, J., Kim, E. T., & Choo, H. J. (2015). The effects of Chinese tourists' perceived experiential value on product and store satisfaction. Fashion & Textile Research Journal, 17(4), 561-573. doi:10.5805/SFTI.2015.17.4.561 

    원문보기 상세보기

44. Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2009). New media: A critical introduction (2nd ed.). Abingdon and New York: Routledge. 

45. Manthiou, A., Ayadi, K., Lee, S. (A.), Chiang, L., & Tang, L. (R.). (2017). Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian-Russell model. Journal of Travel & Tourism Marketing, 34(4), 531-543. doi:10.1080/10548408.2016.1208786 

    상세보기

46. Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1), 39-56. doi:10.1016/S0022-4359(00)00045-2 

    상세보기

47. McLean, G., & Wilson, A. (2019). Shopping in the digital world: Examining customer engagement through augmented reality mobile applications. Computers in Human Behavior, 101, 210-224. doi:10.1016/j.chb.2019.07.002 

    상세보기

48. Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. Cambridge, MA: The MIT Press. 

49. Meyer-Waarden, L., Pavone, G., Poocharoentou, T., Prayatsup, P., Ratinaud, M., Tison, A., & Torne, S. (2020). How service quality influences customer acceptance and usage of chatbots? SMR·Journal of Service Management Research, 4(1), 35-51. doi:10.15358/2511-8676-2020-1-35 

    상세보기

50. Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill. 

51. Park, E. J., Kim, E. Y., Funches, V. M., & Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research, 65(11), 1583-1589. doi:10.1016/j.jbusres.2011.02.043 

    상세보기

52. Park, J. Y., Chae, D., & Zhang, Y. (2014). The effect of salesperson and store environment on satisfaction with cosmetic purchasing - Comparison of Korean and Chinese consumers -. Journal of Product Research, 32(1), 1-18. doi:10.36345/kacst.2014.32.1.001 

    상세보기

53. Peng, C., & Kim, Y. G. (2014). Application of the Stimuli-Organism-Response (S-O-R) framework to online shopping behavior. Journal of Internet Commerce, 13(3-4), 159-176. doi:10.1080/15332861.2014.944437 

    상세보기

54. Pescher, C., Reichhart, P., & Spann, M. (2014). Consumer decision-making processes in mobile viral marketing campaigns. Journal of Interactive Marketing, 28(1), 43-54. doi: 10.1016/j.intmar.2013.08.001 

    상세보기

55. Poushneh, A., & Vasquez-Parraga, A. Z. (2017). Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy. Journal of Retailing and Consumer Services, 34, 229-234. doi:10.1016/j.jretconser.2016.10.005 

    상세보기

56. Qin, H., Peak, D. A., & Prybutok, V. (2021). A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making? Journal of Retailing and Consumer Services, 58:102337. doi:10.1016/j.jretconser.2020.102337 

    상세보기

57. Rauschnabel, P. A., He, J., & Ro, Y. K. (2018). Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks. Journal of Business Research, 92, 374 -384. doi:10.1016/j.jbusres.2018.08.008 

    상세보기

58. Rohm, A. J., Gao, T. (T.), Sultan, F., & Pagani, M. (2012). Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing. Business Horizons, 55(5), 485-493. doi:10.1016/j.bushor.2012.05.004 

    상세보기

59. Seo, S. (2019). The effects of shopping value on the usage intention of unmanned fashion stores-Application of technology acceptance model-, Journal of Fashion Business, 23(2), 140-155. doi:10.12940/jfb.2019.23.2.140 

    원문보기 상세보기

60. Shankar, V., & Balasubramanian, S. (2009). Mobile marketing: A synthesis and prognosis. Journal of Interactive Marketing, 23(2), 118-129. doi:10.1016/j.intmar.2009.02.002 

    상세보기

61. Sherman, E., Mathur, A., & Smith, R. B. (1997). Store environment and consumer purchase behavior: Mediating role of consumer emotions. Psychology & Marketing, 14(4), 361-378. doi:10.1002/(SICI)1520-6793(199707)14:4 3.0.CO;2-7 

    상세보기

62. Shin, H. (2022). Characteristics of application of augmented reality technology according to the digital transformation in the fashion industry. The Journal of the Convergence on Culture Technology, 8(1), 597-603. doi:10.17703/JCCT.2022.8.1.597 

    원문보기 상세보기

63. Shin, S. Y. (2021, October 3). "가상현실에서 신상 입어보세요"... 패션업계, IT 마케팅 경쟁 ["Try new products in virtual reality"...fashion industry competes for IT marketing]. Newspim. Retrieved from https://www.newspim.com/news/view/20210929000431 

64. Song, J. H., & Zinkhan, G. M. (2008). Determinants of perceived web site interactivity. Journal of Marketing, 72(2), 99-113. doi:10.1509/jmkg.72.2.99 

    상세보기

65. Stone, R. N. (1984). The marketing characteristics of involvement. In T. C. Kinnear (Ed.), NA - Advances in consumer research: Vol. 11 (pp. 210-215). Provo, UT: Association for Consumer Research. 

66. Sundar, S. S., Bellur, S., Oh, J., Xu, Q., & Jia, H. (2014). User experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging, and flipping. Human-Computer Interaction, 29(2), 109-152. doi:10.1080/07370024.2013.789347 

    상세보기

67. Sung, E. (C.). (2021). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research, 122, 75-87. doi:10.1016/j.jbusres.2020.08.034 

    상세보기

68. Varadarajan, R., Srinivasan, R., Vadakkepatt, G. G., Yadav, M. S., Pavlou, P. A., Krishnamurthy, S., & Krause, T. (2010). Interactive technologies and retailing strategy: A review, conceptual framework and future research directions. Journal of Interactive Marketing, 24(2), 96-110. doi:10.1016/j.intmar.2010.02.004 

    상세보기

69. Verhagen, T., Feldberg, F., van den Hooff, B., Meents, S., & Merikivi, J. (2011). Satisfaction with virtual worlds: An integrated model of experiential value. Information & Management, 48(6), 201-207. doi:10.1016/j.im.2011.02.004 

    상세보기

70. Vongurai, R. (2021). Factors influencing experiential value toward using cosmetic AR try-on feature in Thailand. Journal of Distribution Science, 19(1), 75-87. doi:10.15722/jds.19.1.202101.75 

    원문보기 상세보기

71. Wakefield, K. L., & Baker, J. (1998). Excitement at the mall: Determinants and effects on shopping response. Journal of Retailing, 74(4), 515-539. doi:10.1016/S0022-4359(99)80106-7 

    상세보기

72. Watson, A., Alexander, B., & Salavati, L. (2020). The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail & Distribution Management, 48(5), 433-451. doi:10.1108/IJRDM-06-2017-0117 

    상세보기

73. Wu, W.-Y., Lee, C.-L., Fu, C.-S., & Wang, H.-C. (2014). How can online store layout design and atmosphere influence consumer shopping intention on a website? International Journal of Retail & Distribution Management, 42(1), 4-24. doi:10.1108/IJRDM-01-2013-0035 

    상세보기

74. Wu, Y.-L., & Li, E. Y. (2018). Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective. Internet Research. 28(1), 74-104. doi:10.1108/IntR-08-2016-0250 

    상세보기

75. Yu, G. B., & Lee, H. M. (2015). The impact of store-consumer image congruity on experiential value and store loyalty: Focusing on leisure dining consumers. Journal of Channel and Retailing, 20(2), 139-159. doi:10.17657/jcr.2015.04.30.7 

    상세보기

76. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22. doi:10.1177/002224298805200302 

    상세보기