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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.20 no.5, 2022년, pp.357 - 362
쳔위페이 (호남대학교 경영학과) , 진성 (호남대학교 경영학부)
This study classified the characteristics of one-person media into two factors: interactivity and entertainment, and investigated the effect on intention of usage and the mediating effect of perceived value. In order to confirm this, this study conducted an empirical analysis targeting Chinese peopl...
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J. H. Lee, K. A. Ko & D. G. Ha. (2018). A study on Motivations of Viewers Watching Personal Live Streaming Broadcast and the Influences of Motivation Factors to Satisfaction and Continuance Intention - Focused on Post Acceptance Model (PAM) -. The Korean Journal of Advertising and Public Relations 20(2), 178-215. DOI: http://dx.doi.org/10.16914/kjapr.2018.20.2.178
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