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소비자의 관여와 감각추구성향이 한복선호도와 한복구매행동에 미치는 영향
The Influence of Consumer's Involvement and Arousal Seeking Tendency on Preference of Hanbok and Purchasing Behavior of Hanbok 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.2, 2022년, pp.349 - 366  

김순아 (목원대학교 산학협력단)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study was to reveal the influence of consumers' Hanbok involvement and arousal seeking tendency on their Hanbok preference and purchasing behavior. The survey subjects were male and female consumers ranging in age from teens to those in their fifties. An online survey was conduct...

주제어

#관여   #감각추구성향   #한복관여   #한복선호도   #한복구매행동  

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