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빈티지 의류 소비에서의 소비자 가치구조 분석 -텍스트 마이닝 기법과 수단-목적 사슬 분석을 중심으로-
Analysis of Consumer Value Structure in Vintage Clothing Consumption -Based on Text Mining and Means-End Chain Analysis- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.4, 2023년, pp.729 - 742  

원유정 (서울대학교 의류학과) ,  강찬희 (서울대학교 의류학과) ,  이유리 (서울대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This two-part study explores the changes in the types of perceived value and consumption channels for vintage clothing and the relationship between the two variables. In Study 1, we used text mining with the keyword "fashion+vintage." Emotional value was the most frequently mentioned, and environmen...

주제어

#빈티지 의류   #쇼핑 채널   #지각된 가치   #텍스트 마이닝   #수단-목적 사슬 이론  

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