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NTIS 바로가기지식경영연구 = Knowledge Management Research, v.23 no.2, 2022년, pp.253 - 276
이가은 (광운대학교 경영대학) , 엄금철 (가천대학교 경영대학)
Online reviews attract much attention because they play an essential role in consumer decision-making. Therefore, it is necessary to investigate the review attributes that affect the perceived helpfulness of consumers. However, most previous studies on the helpfulness of online reviews mainly focus ...
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