$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

일상 브이로그의 정보 속성과 출연자 유형에 따른 시청 몰입 및 자기향상 태도의 차이
The Effects of Information Types and Players in Everyday Vlogs on Viewers' Empathy, Social Presence and Self-Enhancement 원문보기

Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.8 no.4, 2022년, pp.277 - 287  

진낙 (국민대학교 대학원 언론정보학과) ,  나은경 (국민대학교 언론정보학부)

초록
AI-Helper 아이콘AI-Helper

일상을 기록하는 동영상 브이로그가 온라인 소통의 주요한 영상 콘텐츠 양식이 되고 있는 현 시점에, 본 연구는 이러한 온라인 영상의 이용이 시청 몰입 심리 및 자기향상 태도에 어떠한 영향을 미치는지를 살펴보고자 했다. 일상 공유를 통한 온라인 플랫폼 생산자 논의 및 자기결정성 이론을 바탕으로, 유튜브 브이로그의 정보 속성별 그리고 출연자 유형별 영향의 차이를 살펴보았다. 이용자를 대상으로 설문조사를 실시한 자료의 분석 결과, 정보 속성(일과기록형 vs. 심층정보형) 및 출연자 유형(일반인 vs. 연예인)에 따른 유의미한 영향이 발견되었다. 일과기록형에 비해 심층정보형 영상을 시청할수록, 연예인 출연에 비해 일반인 출연 영상을 시청할수록, 수용자의 감정이입, 사회적 실재감 등의 시청 몰입이 높아졌으며, 자기성찰, 심리적 힘돋우기 등의 자기향상 태도 역시 높아지는 것으로 나타났다.

Abstract AI-Helper 아이콘AI-Helper

Recent trends in sharing online video contents show that vlogging on everyday life can cause meaningful changes in viewers' perception of mediated characters and their own lifestyles. We explored that flourishing everyday life video contents online are intertwined with viewers' psychological engagem...

주제어

표/그림 (3)

참고문헌 (40)

  1. Y. J. Jung and Y. J. Choi, "Repeated Viewing of Short Edited Video Clip of Social Events : The Effect of Transportation, Identification, Vicarious Pleasure on Loop watching," Media Economics & Culture, Vol. 15, No. 4, pp. 86-134, August 2017. https://doi.org/10.21328/JMEC.2017.8.15.3.86 

  2. J. H. Lee, K. A. Ko, and D. K. Ha, "A study on Motivations of Viewers Watching Personal Live Streaming Broadcast and the Influences of Motivation Factors to Satisfaction and Continuance Intention - Focused on Post Acceptance Model (PAM)," The Korean Journal of Advertising and Public Relations, Vol. 20, No. 2, pp. 178-215, April 2018. https://doi.org/10.16914/kjapr.2018.20.2.178 

  3. Y. R. Kim, "Platform Producers and Everydayness : Daily Vloggers' Life and Work," Korean Journal of Communication & Information, Vol. 101, pp. 153-199, June 2020. https://doi.org/10.46407/kjci.2020.06.101.153 

  4. M. Frobenius, Audience design in monologues: How vloggers involve their viewers. Journal of Pragmatics, 72, 59-72, October 2014. https://doi.org/10.1016/j.pragma.2014.02.008 

  5. K. T. Kwak and E. K. Kim, "Daily Life in Observation Entertainment Program, Form a Place for Collective Communication," Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol. 7, No. 7, pp. 813-820, 2017. https://doi.org/10.35873/ajmahs.2017.7.7.075 

  6. T. M. Senft, Camgirls: Celebrity & community in the age of social networks. New York, NY: Peter Lang, 2008. 

  7. A. Marwick, You may know me from YouTube: (Micro)-celebrity in social media. in A companion to celebrity, eds. P. D. Marshall & S. Redmond, NJ: John Wiley & Sons Inc, pp. 333-349, 2015. https://doi.org/10.1002/9781118475089.ch18 

  8. E. K. Na, "Psychology of Media Fandom: "Even nobodies have fans now." From worship to intimacy," Kookmin Social Science Reviews, Vol. 33, No. 1, pp. 139-169, 2020. https://doi.org/10.54711/KSSR.33.1.05 

  9. R. Schickel, R. Intimate Strangers: The culture of celebrity. New York: Ivan R. Dee, 2000. 

  10. C. Abidin, Internet celebrity: Understanding fame online. Bingley: Emerald Publishing, 2018. 

  11. G. Y. Lee, "The Impact of YouTube Daily Vlogs' Intimate Viewing on Viewing Satisfaction : Focusing on Parasocial Interaction and Social Presence." Thesis, Ewha Womans University, 2018. 

  12. J. Y. Yoon, J. Y. Ryu, and J. S. Lee, "The Effect of Motivation and User Characteristics on Use Satisfaction and Continuous Use Intention in YouTube Vlog," The Journal of the Korea Contents Association, Vol. 20, No. 4, pp. 189-201, April 2020. https://doi.org/10.5392/JKCA.2020.20.04.189 

  13. M. J. Kang and C. H. Cho, "A Study on Use Motivation, Consumers' Characteristics, and Viewing Satisfaction of Need Fulfillment Video Contents(Vlog / ASMR / Muk-bang)," The Journal of the Korea Contents Association, Vol. 20, No. 1, pp. 73-98, January 2020. https://doi.org/10.5392/JKCA.2020.20.01.073 

  14. MadTimes, "The younger the generation, the more obvious it is to enjoy 'Vlog'" 2020.3.30. http://www.madtimes.org/news/articleView.html?idxno4206 

  15. NewsPim. "China's VLOG Is Coming Up as a Killer Content Online." 2019.6.17. https://www.newspim.com/news/view/20190617001022 

  16. A. Tolunay, and H. Ekizler, "Analyzing online shopping behavior from the perspective of Youtube: Do vLog content and vlogger characteristics matter," OPUS-International Journal of Society Research, Vol. 18, No. 41, pp. 3041-3065, September 2021. https://doi.org/10.26466/opus.874722 

  17. E. J. Kim and S. J. Hwang, "A Study on Advertising Effect Depending on Type of Information Source and Displaying of Economic Support in Influencer Marketing : Focusing on Youtube," Journal of Digital Contents Society, Vol. 20, No. 2, pp. 297-306, February 2019. https://doi.org/10.9728/dcs.2019.20.2.297 

  18. J. Y. Choi and Y. J. Jung, "The Study on the Strategies of Beauty Influencer Marketing: Mass Media vs. Social Media," The Korean Journal of Advertising, Vol. 28, No. 4, pp. 47-72, 2017. https://doi.org/10.14377/KJA.2017.5.31.3 

  19. E. Y. Na and E. K. Na, Entertainment Psychology, Seoul: CultureLook, 2019. 

  20. T. Chen, "Content characteristics of college student vlog celebrities on bilibili," Frontiers in Educational Research, Vol. 3, No. 1, pp. 61-71, March 2020. https://doi.org/10.25236/FER.2020.030109 

  21. J. P. Stein, K. Koban, S. Joos, and P. Ohler, "Worth the effort? Comparing different YouTube vlog production styles in terms of viewers' identification, parasocial response, immersion, and enjoyment," Psychology of Aesthetics, Creativity, and the Arts. December 2020. https://doi.org/10.1037/aca0000374 

  22. S. K. Kang, "LAN cable culture as communication consumption : Reading Vlogs and extending the 'connection' concept," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 34, No. 6, pp. 11-55, November 2020. 

  23. D. van Diepen, From reality television to daily vlogs: A shift in aesthetics, Thesis in Television and Cross Media, University of Amsterdam, 2016. 

  24. M. Hou, "Social media celebrity and the institutionalization of YouTube," Convergence: The International Journal of Research into New Media Technologies, Vol. 25, No. 3, pp. 534-553, January 2018. https://doi.org/10.1177/1354856517750368 

  25. J. A. Hong, "Self Representation and Identity Issue of Marriage Immigrant Women in First Person Documentary," Media, Gender & Culture, Vol. 18, pp. 147-181, June 2011. https:doi.org/G704-002077.2011..18.003 

  26. J. Kim, J, "Data visualizations, vlogs, drone imagery: Expanded documentary forms in the COVID-19 emergency," Film Criticism, Vol. 45, No. 1, 2021. https://doi.org/10.3998/fc.1060 

  27. S. H. Kim and H. M. Lee, "Narrative Trends and Characteristics of Personal Documentary - Focusing on the Works of Korean New Female Documentary Directors," Media, Gender & Culture, Vol. 33, No. 2, pp. 45-86, June 2018. https:doi.org/10.38196/mgc.2018.06.33.2.45 

  28. Y. H. Ko and S. H. Park, "Phenomenological Study on Counselor's Professional Development with a Focus on Self-Reflection," Korean Journal Of Counseling And Psychotherapy, Vol. 26, No. 4, pp. 805-839, November 2014. https://doi.org/10.38196/mgc.2018.06.33.2.45 

  29. K. J. Kim and H. R. Kim, "The Mediating Effects of the search for meaning and the presence of meaning in the relationship Self-reflection and Well-being," Korean Journal of Youth Studies, Vol. 23, No. 12, pp. 159-185, November 2016. https://doi.org/10.21509/KJYS.2016.12.23.12.159 

  30. R. S. Lee, "The Effect of Solo Travel on Self-Reflection and Satisfaction of Life," Journal of Tourism and Leisure Research, Vol. 31, No. 9, pp. 235-253, September 2019. https://doi.org/10.31336/JTLR.2019.9.31.9.235 

  31. N. C. Kramer, G. Neubaum, S. Winter, L. Schaewitz, S. Eimler, and M. B. Oliver, "I feel what they say: the effect of social media comments on viewers' affective reactions toward elevating online videos," Media Psychology, Vol. 24, No. 3, pp. 332-358, November 2019. https://doi.org/10.1080/15213269.2019.1692669 

  32. M. A. Zimmerman, and J. Rappaport, "Citizen participation, perceived control, and psychological empowerment," Journal of Community Psychology, Vol. 16, No. 5, pp. 725-750, October 1988. https://doi.org/10.1007/BF00930023 

  33. S. A. Kim, "The Empowerment of Women through Cybercommunity : Politics and Cultural Production in Everyday Life," Korean Journal of Journalism & Communication Studies, Vol. 51, No. 6, pp. 346-380, December 2007. https://doi.org/G704-000203.2007.51.6.013 

  34. Z. Li, "Psychological empowerment on social media: Who are the empowered users?" Public Relations Review, Vol. 42, pp. 49-59, March 2016. https://doi.org/10.1016/j.pubrev.2015.09.001 

  35. C. Stavrositu, and S. S. Sundar, "Does Blogging Empower Women? Exploring the Role of Agency and Community," Journal of Computer-Mediated Communication, Vol. 17, pp. 369-386, July 2012. https://doi.org/10.1111/j.1083-6101.2012.01587.x 

  36. N. H. Choi and A. Y. Lim, "The Roles of Character's Functionality and Character's Attractiveness on Emotional Response of Spectators," Journal of Industrial Economics and Business, Vol 24, No. 1, pp. 539-574, February 2011. https://doi.org/G704-001438.2011.24.1.020 

  37. C. P. Chen, "Forming digital self and parasocial relationships on YouTube," Journal of Consumer Culture, Vol. 16, No. 1, pp. 232-254, February 2014. https://doi.org/10.1177/1469540514521081 

  38. K. S. Kurtin, N. O'Brien, D. Roy, and L. Dam, "The development of parasocial relationships on YouTube," The Journal of Social Media in Society, Vol. 7, No. 1, pp. 233-252, May 2018. 

  39. P. Xia and S. Seo, "A Study on Uses and Gratifications to the Viewing of Famous Celebrities' Internet Personal Broadcasting: Focused on Chinese Viewers' Motivation and Satisfaction," The Journal of the Convergence on Culture Technology, Vol. 6, No. 4, pp.53-58, 2020. http://dx.doi.org/10.17703/JCCT.2020.6.4.53 

  40. M. Kim, "A Study on the Effect of Perceived Attractiveness and Social Distance of Virtual influencer on Information Acceptance Intention," The Journal of the Convergence on Culture Technology, Vol. 8, No. 2, pp. 309-314, 2022. http://dx.doi.org/10.17703/JCCT.2022.8.2.309 

저자의 다른 논문 :

섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로