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NTIS 바로가기벤처혁신연구 = Journal of venture innovation, v.5 no.2, 2022년, pp.1 - 14
편해수 (남서울대학교 경영학과)
Mobile shopping goes beyond the level of a tool that simply supports consumers' shopping in-store and creates a new level of experience for consumers through offline connection. It is important to acquire new customers in order to gain a competitive advantage through mobile shopping, but it is more ...
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