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NTIS 바로가기멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.8, 2022년, pp.1156 - 1166
이화영 (Design Intelligence, Graduate School of Communication and Arts, Yonsei University) , 김동환 (Communication Design, Graduate School of Communication and Arts, Yonsei University)
In this study, we examined voice shopping interaction in which consumers can be involved in the decision-making process. Sixteen kinds of voice shopping interaction were designed with differences in the existence of screen/product involvement/conversation style. Their effects on trust, cognitive loa...
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