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통합기술수용이론을 활용한 온라인 명품 플랫폼 소비자 행동 연구 - 확장된 UTAUT(2) 이론을 중심으로 -
A Study on Consumer Behavior on Online Luxury Platforms using the Unified Theory of Acceptance and Use of Technology - Focusing on the Extended UTAUT(2) Theory - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.4, 2022년, pp.386 - 398  

정다운 (중앙대학교 패션전공)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study was conducted to corroborate the factors that influence consumer characteristics and technology acceptance on online luxury platforms, which are rapidly emerging as distribution channels for luxury brands. To this end, the relationship between the degree of technology acceptance and behav...

주제어

#소비자 행동   #온라인 명품 플랫폼   #통합기술수용이론   #사용자 경험   #럭셔리 마케팅  

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