최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기미래기술융합논문지 = Journal of Advanced Technology Convergence, v.1 no.1, 2022년, pp.25 - 31
송지은 (이화여자대학교 디자인대학원 광고.브랜딩디자인학과)
This study is a descriptive survey study conducted with the aim of analyzing differences in consumption patterns according to the personality types of the Enneagram and providing basic data that can be used for advertising and branding based on it. 43 people who explained the purpose of the study an...
K. Park & G. Ryu. (2016). The Role of Need for Consistency in Communicator's Attitude Change after Engaging in Word-of-Mouth Transmission: The Moderating Effects of Satisfaction Attribution and Referral Reward. Journal of Consumers Studies, 27(3), 25-46.
S. Lee, J. S. Jung & H. G. Kim. (2020) The Influence of Individual Characteristics and Innovativeness on the Intention to Continuous Participation in Douyin: Focusing on the Mediating Effect of the Act of Value Co-creation. Korean Corporation Management Review, 27(3), 1-22.
J. Choi. (2020). Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty. Journal of Communication Design, 70, 234-245. DOI : 10.25111/jcd.2020.70.17
J. Kim. (2006). Theories and examples of special marketing. Hyeongseol Publishing Company, Seoul, Korea.
J. K. Kim. (2003). Consumer Personality Type and Purchase Behavior - Focusing on Internet Shopping. Doctoral dissertation. Dongduck Women's University, Seoul, Korea.
R. E. Pitts & A. G. Woodside. (1983). Personal Value Influences on Consumer Product Class and Brand Preferences. Journal of Social Psychology, 58, 193-198.
M. A. Dickson. (2000). Personal Values, Beliefs, Knowledge, and Attitudes Relating to Intentions to Purchase Apparel from Socially Responsible Businesses. Journal of Clothing and Textiles Research, 18(1), 19-29.
Y. Yang & E. J. Lee(2002). The Comparison of Male and Female College Students' Value System and Recognition of Importance in Product Attributes. Korean Society for Consumer and Advertising Psychology, 3(1), 63-87.
Y. H. Kim. (2012). The effect of personality factors of service employees in catering companies on organizational citizenship behavior and customer orientation. Journal of the Korean Culinary Society, 18(4), 84-99.
W. H. Choi & S. J. Kim. (2018). A Study on Value Based Consumption Trends Appeared in Customizing Design. Journal of Communication Design, 62, 198-213.
Y. J. Yoon & Y. S. Yun. (2009). A study on personality types and purchasing decision-making process by center of Enneagram power. Enneagram Study, 6(2), 133-155.
Y. S. Yun & S. Kim. (2019). Analysis of the current status of Korean Enneagram personality subtypes. Enneagram Research 16(1), 7-27.
S. Rhodes. (2012). Positive Enneagram : a New Approach to the Nine Personality Types. Heart Salim, Seoul, Korea.
C. Y. Yoon & S. H. Kim. (2007). A study on the influence of consumer's personality on product purchase intention. Industrial Convergence Research, 5(1), 23-43.
S. J. Joo. (2003). A Study on Developing a Baremeter to Discriminate Types of Enneargram. Master's dissertation. Daegu University, Daegu, Korea.
S. K. Jeon. (2013). Development and validation of the clothing consumption attitude type indicator: enneagram personality typology approach. Master's dissertation. Yonsei University, Seoul, Korea.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.