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NTIS 바로가기정보관리학회지 = Journal of the Korean society for information management, v.39 no.3, 2022년, pp.133 - 163
(연세대학교 일반대학원 문헌정보학과) , 김기영 (연세대학교 문헌정보학과)
This study aims to analyze the effect of marketing using Chinese public library WeChat official accounts on the perception of the library and loyalty. For this purpose, research possibilities were explored, and a questionnaire was developed through in-depth interviews with users who subscribed to th...
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