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MZ세대의 인터넷 자기 효능감이 명품 패션플랫폼 이용의도에 미치는 영향 - 확장된 통합기술수용모델의 새로운 외생 메커니즘을 중심으로 -
A Study on the Effect of the Internet Self-Efficacy of Generation MZ on Use Intention of Luxury Fashion Platform - Focusing on the New Exogenous Mechanism of Extended UTAUT - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.5, 2022년, pp.577 - 592  

정다운 (중앙대학교 패션전공)

Abstract AI-Helper 아이콘AI-Helper

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy,...

주제어

참고문헌 (62)

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