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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.24 no.5, 2022년, pp.577 - 592
정다운 (중앙대학교 패션전공)
This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy,...
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