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MZ세대 소비자의 패션상품 구매의사결정여정의 반복순환모델
Iterative Cyclic Model of Generation MZ's Consumer Purchase Decision Journey for a Fashion Product 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.4, 2022년, pp.638 - 656  

이정우 (가천대학교 패션디자인학과) ,  김미영 (가천대학교 패션디자인학과)

Abstract AI-Helper 아이콘AI-Helper

This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile ...

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참고문헌 (37)

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