최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.4, 2022년, pp.638 - 656
이정우 (가천대학교 패션디자인학과) , 김미영 (가천대학교 패션디자인학과)
This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile ...
Addor, M. L. (2011). Generation Z: What is the future of stakeholder engagement? [PDF document]. Institute for Emerging Issues. Retrieved from https://archive.iei.ncsu.edu/wp-content/uploads/2013/01/GenZStakeholders2.pdf
An, S. Y. (2021, May 31). 미래 비즈니스 바꾸는 新인류 'MZ 세대' [The new 'Generation MZ' that will change the future business]. ChosunBiz. Retrieved from https://biz.chosun.com/industry/2021/05/31/57JHHZF4FBFCLGEKGKJI3IQ2VU
Chae, H., & Lee, J. (2020). A phenomenological study on the experience of consumer socialization in the SNS market of Generation Z: Focused on instamarket. Korean Journal of Human Ecology, 29(2), 199-216. doi:10.5934/kjhe.2020.29.2.199
Choi, A. Y. (2015), A study on the objectives of communication design education for the generation Z. Journal of the Korean Society of Design Culture, 21(3), 675-683.
Choi, M. (2019). An exploratory study of fashion consumer's decision journey in omni-channel environment. Journal of Basic Design & Art, 20(6), 505-518. doi:10.47294/KSBDA.20.6.37
Choo, J.-k. (2020). Research on cognitive research on SNS about new generation-'Generation Y' and 'generation Z' associations using social big data mainly on comparison-. Journal of Korea Design Forum, 25(1), 117-128. doi:10.21326/ksdt.2020.25.1.011
Court, D., Elzinga, D., Mulder, S., & Vetvik, O. J. (2009, June 1). The consumer decision journey. McKinsey & Company. Retrieved from https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-consumer-decision-journey
Creswell, J. W. (2010). Qualitative inquiry & research design: Choosing among five approaches (2nd ed.) (H.-S. Cho, S. W. Jung, J. S. Kim, & J. S. Kwon, Trans.). Seoul: HAKJISA. (Original work published 2006)
Duncan, T. (2002). IMC: Using advertising and promotion to build brands. Boston, MA: McGraw-Hill.
Edelman, D. C. (2010). Branding in the digital age: You're spending your money in all the wrong places. Harvard Business Review, 88(12), 62-69.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Fort Worth, TX: Dryden Press.
Flick, U. (2009). An introduction to qualitative research (E.-M. Lim, K.-J. Choi, I.-H. Choi, M.-K. Heo, & K. H. Hong, Trans.). Paju: Hanul Academy. (Original work published 2002)
Fromm, J., & Read, A. (2018). 최강소비권력 Z세대가 온다: Z 세대를 사로잡는 마케팅의 모든 것 [Marketing to Gen Z: The rules for reaching this vast-and very different-generation of influencers] (G. Y. Im, Trans.). Seoul: Hongik Publishing Company. (Original work published 2018)
Hall, S. R. (1924). Retail advertising and selling: Advertising, merchandise display, sales-planning, salesmanship, turnover and profit-figuring in modern retailing, including "Principles of typography as applied to retail advertising". New York, NY: McGraw-Hill Book Company, Inc.
Hyundai Research Institute. (2018, January 5). 2018년 국내 10대트렌드 [Top 10 trends in Korea in 2018] [PDF document]. Weekly Economic Review, 18-01. Retrieved from http://hri.co.kr/board/reportView.asp?numIdx29996&firstDepth1&secondDepth1
Kim, H.-M. (2011). A qualitative study on impulse purchases of fashion products (Unpublished master's thesis). Kookmin University, Seoul.
Kim, H. Y. (2016). Marketing in new media: Exploring consumers' control in touchpoints (Unpublished doctoral dissertation). University of Seoul, Seoul.
Kim, J. M. (2020, February 15). 모바일.중고.전문 몰...'Z세대 소비' 3대 키워드 [Mobile, second-hand, specialty malls ...the three keywords of 'Generation Z consumption']. The JoongAng. Retrieved from https://www.joongang.co.kr/article/23706804
Kim, J. Y. (2020). Retro consumption culture of the millennial generation, the cultural meagnings and their self-identity: Focusing on the characteristics of post-modernism (Unpublished master's thesis). Yonsei University, Seoul.
Kim, S., Ahn, H., Jang, Y., Hong, M., Seo, M., & Kim, S. (2019). A big-data study of YouTube comments to classify customer journey decisions: Proposing a new exploratory analysis method. The Journal of Image and Cultural Contents, 16, 57-89. doi:10.24174/jicc.2019.02.16.57
Kim, S. J. (2008). The redefinition of the role of the learning coach from the viewpoint of the action learning demanders (Unpublished master's thesis). Chonbuk National University, Jeonju.
Kim, Y.-H. (2020). A study on keyword advertising effect according to consumer decision journey model (Unpublished doctoral dissertation). Chung-Ang University, Seoul.
Kwak, D. Y. (2020, July 2). '작지만 큰손' 한국 Z세대 ['Small but big' Korea Generation Z]. The Dong-A Ilbo. Retrieved from https://www.donga.com/news/Society/article/all/20200702/101781742/1
Lee, E.-J. (2011). The effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. Journal of the Korean Sociery for Clothing Industry, 13(4), 511-522.
Lee, H. K. (2019). 빅데이터 기반의 브랜드 소비자 구매 여정 (CDJ)에 대한 탐색적 연구: CDJ 단계 및 채널별 상관관계에 주목하여 [An exploratory study on the big data-based brand consumer purchase journey (CDJ): Focusing on the correlation between CDJ stages and channels] (Unpublished master's thesis). Korea University, Seoul.
Mariampolski, H. (2012). Ethnography for marketers (Y. Lee, K. K. Han, S. Chun, Y. Kim, & J. H. Chae, Trans.). Seoul: ILCHOKAK Publishing Co., Ltd. (Original work published 2005)
Merton, R. K., & Kendall, P. L. (1946). The focused interview. American Journal of Sociology, 51(6), 541-557. doi:10.1086/219886
Myers, K. K., & Sadaghiani, K. (2010). Millennials in the workplace: A communication perspective on millennials' organizational relationships and performance. Journal of Business and Psychology, 25(2), 225-238. doi:10.1007/s10869-010-9172-7
Park, E.-J., Kang, E.-M., & Choi, J.-Y. (2009). Effects of service quality perception on consumer satisfaction and loyalty according to clothing involvement at internet shopping mall. Journal of the Korean Society for Clothing Industry, 11(4), 549-555.
Park, H. S. (2016). A study on the characteristics of new generation with life style - Focus on generation Z -. The Journal of Humanities and Social Science 21, 7(6), 753-767. doi:10.22143/HSS21.7.6.44
Park, J. (2019). A study on fashion YouTube consumption of Generation Z (Unpublished master's thesis). Seoul National University, Seoul.
Park, J.-h., & Lee, Y.-j. (2019). A study on mobile video usage of Generation Z in the Republic of Korea based on the grounded theory - Focused on YouTube -. Journal of Communication Design, 67, 313-329. doi:10.25111/jcd.2019.67.24
Park, S. (2018). An exploratory study on shopping orientation, clothing consumption value and purchase decision making process among generation Z females (Unpublished master's thesis). Yonsei University, Seoul.
Park, S. W. (2020). Development of a followership competency model and measurement tool for millennial generation: Focusing on large Korean corporate employees (Unpublished doctoral dissertation). Hanyang University, Seoul.
Piron, F. (1993). A comparison of emotional reactions experienced by planned, unplanned and impulse purchasers. In L. McAlister, & M. L. Rothschild (Eds.), NA - Advances in Consumer Research: Vol. 20 (pp. 341-344). Provo, UT: Association for Consumer Research.
Purchase funnl. (2022, June 15). In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Purchase_funnel
Statistics Korea. (2021, July 6). 온라인쇼핑동향 2021년 5월 [Reprot of online shopping survey in May 2021] [PDF document]. Statistics Korea. Retrieved from https://www.kostat.go.kr/portal/korea/kor_nw/1/1/index.board?bmoderead&aSeq390458
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.