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[국내논문] 라이브 커머스 특성이 실재감을 매개로 소비행동에 미치는 영향 -상호작용성과 스트리머 속성을 중심으로-
The Effect of Live Commerce Characteristics on Consumption Behavior Mediated by Presence -Focusing on Interaction and Streamer Attributes- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.5, 2022년, pp.741 - 759  

권기용 (서울대학교 의류학과) ,  김우빈 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This study examines the effect of live commerce characteristics on consumption behavior mediated by presence. As contactless shopping has become the new normal, live commerce is emerging as an innovative communication service between consumers and sellers. We examine the role of interaction and stre...

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AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

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