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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.8 no.6, 2022년, pp.341 - 346
이은미 (동서대학교 International College 경영학과)
With the recent paradigm shift towards 'sustainable management', corporate social responsibility is recognized as an important factor for the continuous and long-term growth of a company. This study examines how the perception of CRM performing companies and NGOs affect attitude toward donation. In ...
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