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NTIS 바로가기지능정보연구 = Journal of intelligence and information systems, v.29 no.4, 2023년, pp.309 - 323
김은미 (부산대학교 경영연구원) , 야오즈옌 (부산대학교 경영학과BK21 디지털금융 교육연구단) , 홍태호 (부산대학교 경영대학)
As the role of online reviews has become increasingly crucial, numerous studies have been conducted to utilize helpful reviews. Helpful reviews, perceived by customers, have been verified in various research studies to be influenced by factors such as ratings, review length, review content, and so o...
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