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[국내논문] 패스트 패션 브랜드의 지속가능성 관련 광고 영상에 대한 기호학적 분석
Semiotic Analysis of Advertising Video Related to the Sustainability of Fast Fashion Brands 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.6, 2023년, pp.1057 - 1079  

길나연 (서울대학교 의류학과) ,  전재훈 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This paper examines the use of semiotics for analyzing fashion advertisements in the fast fashion industry. While previous studies have explored the use of semiotics in various industries, the application of this theory in the fashion sector-especially regarding fast fashion's commercial videos rela...

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참고문헌 (86)

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