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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.6, 2023년, pp.1057 - 1079
길나연 (서울대학교 의류학과) , 전재훈 (서울대학교 의류학과)
This paper examines the use of semiotics for analyzing fashion advertisements in the fast fashion industry. While previous studies have explored the use of semiotics in various industries, the application of this theory in the fashion sector-especially regarding fast fashion's commercial videos rela...
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