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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.6, 2023년, pp.1096 - 1112
서민정 (한양대학교 한국생활과학연구소)
Many entrepreneurs who launched online fashion shopping malls faced failure compared to those who achieved success. Recognizing the importance of research that reflects reality, this study explores entrepreneurs' experiences during the failure process of online fashion shopping malls. Two studies ut...
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