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[국내논문] 온라인 패션 쇼핑몰 창업의 실패 경험에 관한 연구 -텍스트 마이닝과 근거이론을 적용하여-
A Study on the Failure Experiences of Online Fashion Shopping Mall Startups -Applying Text Mining and Grounded Theory- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.6, 2023년, pp.1096 - 1112  

서민정 (한양대학교 한국생활과학연구소)

Abstract ▼ AI-Helper 아이콘AI-Helper

Many entrepreneurs who launched online fashion shopping malls faced failure compared to those who achieved success. Recognizing the importance of research that reflects reality, this study explores entrepreneurs' experiences during the failure process of online fashion shopping malls. Two studies ut...

주제어

#패션 창업   #온라인 패션 쇼핑몰   #창업자   #실패 과정   #실패 경험  

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