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NTIS 바로가기경영정보학연구 = Information systems review, v.25 no.4, 2023년, pp.67 - 87
로영영 (부산대학교 경영학과) , 김종기 (부산대학교 경영학과)
Many online shopping sites now offer personalized recommendation systems to improve consumers' shopping experiences by lowering costs (time, cost, etc.), catering to consumers' tastes, and stimulating consumers' potential shopping needs. So far, domestic and foreign research on the personalized reco...
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