[논문]인플루언서의 감정노동과 직무스트레스가 직무소진에 미치는 영향에 관한 연구

김현경; 모혜란; 정나리아; 신용태

doi:10.17703/jcct.2023.9.1.27

인플루언서의 감정노동과 직무스트레스가 직무소진에 미치는 영향에 관한 연구
A Study on the Effects of Influencers' Emotional Labor and Job Stress on Job Burnout 원문보기

Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.9 no.1, 2023년, pp.27 - 36

김현경 (숭실대학교 IT정책경영학과) , 모혜란 (숭실대학교 IT정책경영학과) , 정나리아 (숭실대학교 IT정책경영학과) , 신용태 (숭실대학교 컴퓨터공학부)

초록
AI-Helper

최근 인플루언서의 글로벌 시장이 급성장하고 있는 가운데 인플루어서가 주목을 받게 되면서 인플루언서의 근로 특성과 근로 환경에 대한 체계적인 연구가 필요한 시점이다. 이에 본 연구는 인플루언서의 감정노동, 직무스트레스가 직무소진에 미치는 영향관계에서 긍정심리자본과 사회적지지가 직무소진에 조절효과가 있는지에 대해 실증적으로 살펴 보았다. 인스타그램을 통해 활동을 하고 있는 인플루언서를 대상으로 설문조사를 실시 하였고 구조방정식을 사용하여 통계처리와 분석에 활용하였다. 분석결과 긍정심리자본은 조절효과가 없는 것으로 나타났으며, 사회적 지지의 조절효과는 감정부조화와 직무소진 간의 관계는 채택되었으며, 표면행동과 직무소진 간의 관계외에 변수들과 직무소진간의 관계에 유의한 상호작용을 가지지 못한 것으로 나타났다.

Abstract ▼ AI-Helper

As influencers have recently drawn attention amid the rapid growth of the global market in influencer, it is time for systematic research on the working characteristics and working environment of influencers. Therefore, this study empirically examined whether positive psychological capital and social support have a moderating effect on job burnout in the relationship between influencers' emotional labor and job stress on job burnout. A survey was conducted influencers who were active through Instagram, and structural equation were used for statistical processing and analysis. As a result of the analysis, it was found that positive psychological capital had no moderating effect, and the relationship between emotional coordination and job burnout was adopted as the moderating effect of social support, and the the relationship between surface behavior and job burnout, it was found that there was no significant interaction between variables and job burnout.

주제어

표/그림 (6)

그림 그림 1. 연구모형 Figure 1. Research Mode
표 표 1. 측정항목 Table 1. list of measuremen
표 표 2. CFA분석결과 Table 2. CFA Results
표 표 3. 구성개념의 상관관계, 평균, 표준편차 Table 3. Correlations among Constructs
표 표 4. 모형 적합도 지표 Table 4. Model goodness-of-fit indicator
표 표 5. 경로분석에 따른 검증결과 Table 5. Path model results

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