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NTIS 바로가기지능정보연구 = Journal of intelligence and information systems, v.29 no.1, 2023년, pp.65 - 78
이위가 (경기대학교 글로벌비즈니스학과) , 왕악준 (경기대학교 글로벌비즈니스학과) , 유자양 (경기대학교 글로벌비즈니스학과)
This study is based on place attachment theory, explores how to transform tourists' virtual experience into on-site tourism willingness through virtual attachment, And explores the moderating role of happiness in it. A real travel intention model is constructed for people who work in tourism or have...
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