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옴니채널 유통환경에서 패션기업의 내부마케팅 구성요인 -여성복 판매원을 중심으로-
A Qualitative Study on the Internal Marketing of Fashion Companies in the Omni Channel Fashion Distribution Environment -Focused on the Woman's Clothing Salesperson- 원문보기

패션비즈니스 = Fashion business, v.27 no.1, 2023년, pp.16 - 35  

이정진 (성균관대학교 의상학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of inter...

주제어

#내부마케팅   #옴니채널   #패션판매원   #샵 마스터  

표/그림 (3)

참고문헌 (54)

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