최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기패션비즈니스 = Fashion business, v.26 no.1, 2022년, pp.140 - 157
오명수 (충남대학교, 의류학과) , 김한나 (충남대학교, 의류학과)
This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of...
An, E., & Lee, H. (2014). Human brand characters scales development. Journal of Marketing Studies, 62, 75-100. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART001891770
Apparel 50. (2021). Brandirectory. Retrieved June 8, 2021, from https://brandirectory.com/rankings/apparel
Brown, S. (2001a). Marketing: The retro revolution. London, England: Sage books.
Brown, S. (2001b). The retro marketing revolution: I'ima gination au pouvoir. International Journal of Management Reviews, 3(4), 303-320. doi:10.1111/1468-2370.00070
Brown, S., Kozinets, R., & Sherry, J. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19-33. doi:10.1509/jmkg.67.3.19.18657
Chaudhuri, A., & Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. doi:10.1509/jmkg.65.2.81.18255
Cha, M., & Yi, Y. (2014). The effects of nostalgia types on donation intention: The mediated moderation effect of regulatory focus through self enhancement and social responsibility. Korean Journal of Marketing, 29(5), 23-49. doi:10.15830/kmr.2014.29.5.23
Choi, N. (2014). Roles of cognitive and affective responses to personal nostalgic advertisements on brand evaluation. Korean Management Review, 43(4), 1221-1256. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART001902285
Ellesse Brands. (2020). [Photograph]. Ellesse. Retrieved August 16, 2021, http://ellesse.co.kr/article/lookbook/8/2345/
Fort-Rioche, L., & Ackermann, C. (2013). Consumer innovativeness, perceived innovation and attitude towards "neo-retro"-product design. European Journal of Innovation Management, 4(16), 495-516. doi:10.1108/EJIM-02-2013-0013
Grebosz, M., & Pointet, J. (2015). The "Retro" trend in marketing communication strategy of global brands. Journal of Intercultural Management, 7(3), 119-132. doi:10.1515/joim-2015-0024
Guess Brands & DongWhapharm. (2018). [Photograph]. Hankyung. Retrieved August 17, 2021, from https://magazine.hankyung.com/business/article/201805277120b
Han, E., & Shim, K. (2001). A study on the types of emotions that influence purchase intention. The Korean Journal of Advertising and Public Relations, 3(2), 1-27. Retrieved from https://www.dbpia.co.kr/Journal/articleDetail?nodeIdNODE02499423
Holbrook, M., & Schindler, R. (1991). Echoes of the dear departed past: Some work in progress on nostalgia. Advances in Consumer Research, 18(1), 330-333. Retrieved from https://www.acrwebsite.org/volumes/7181/volumes/v18/NA-18/full
Hwang, B. (1999). A study on the emotional characteristics of nostalgia advertisements. Advertising Research, 45, 51-71. Retrieved from https://www.dbpia.co.kr/journal/articleDetail?nodeIdNODE08002384
Jeon, S., & Kim, T. (2019). The effects of communal versus agentic nostalgia on the evaluation of an anthropomorphized brand. Korean Journal of Marketing, 34(2), 107-133. doi:10.15830/kjm.2019.34.2.107
Jung, J., & Shin, Y. (2003). A study on the relationship of Korean film costumes and popular fashion: Focused on the retro phenomenon since the 1998. Journal of Fashion Business, 7(2), 122-142. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticle Search/ciSereArtiView.kci?sereArticleSearchBean.artiIdART000985777
Kam, S. (2019). A study on the characteristics of nostalgic kitsch in fashion illustration of GUCCI brand. The Treatise on The Plastic Media, 22(2), 119-129. doi:10.35280/KOTPM.2019.22.2.13
Kim, G., & Cho, K. (2007). A study on fashion design of vivienne westwood-focusing on since 1980's. Journal of Fashion Business, 11(2), 14-31. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART001068509
Kim, J., & Cho, H. (2020). Effect of product types based on nostalgia and perceived newness on attitude and purchase intention: Controlling effects of temporal distance from past. Journal of Consumer Studies, 31(2), 129-150. doi:10.35736/JCS.31.2.6
Kim, K. (2020). Newtro fashion design development from a vicarious nostalgia perspective. Journal of The Korean Society of Fashion Design, 20(3), 167-186. doi:10.18652/2020.20.3.10
Kim, S., [Seongseop]., Kim, S., [Sangkyun]., & Petrick, J. (2019). The effect of film nostalgia on involvement, familiarity, and behavioral intentions. Journal of Travel Research, 58(2), 283-297. doi:10.1177/0047287517746015
Kodakbrands & Kodak. (2020). [Photograph]. hilightbrands-kodak. Retrieved August 16, 2021, from https://hilightbrands-kodak.co.kr/product/list_lookbook.html?cate_no83
Kolon Sport Brands. (2020). [Photograph]. Apparelnews. Retrieved August 17, 2021, from http://www.apparelnews.co.kr/news/news_view/?idx181180
Kwak, Y., Youn, N., & Kim, H. (2012). The effect of nostalgia advertising content on purchase intention: The mediating role of self-positivity and connectedness. Korean Journal of Marketing, 27(3), 1-33. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART001696455
Kwon, Y. (2015). Consumer meanings of retro fashion. Journal Korea Society of Visual Design Forum, 46, 361-374. doi:10.21326/ksdt.2015..46.033
Kwon, H. (2016). A study on the expressing visual of retro fantasm (Unpublished doctoral dissertation). Ewha Womans University, Seoul, Korea.
Kwon, M. (2016). Influence of brand nostalgia on brand attachment. Journal of Distribution and Management Research, 19(1), 35-46. doi: 10.17961/jdmr.19.1.201602.35
La, S. (2018). Consumer responses to retro marketing applied to consumer places: Focusing on place nostalgia and place attachment. Journal of Marketing Management Research, 23(4), 25-28. doi:10.37202/KMMR.2018.23.4.25
Lee, J., [Jeehyun]., Hwang, J., & Kang, T. (2008). An interpretive approach to consumers' emotion and meaning of nostalgia advertising. The Korean Journal of Advertising, 19(3), 7-40. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART001277928
Lee, J., [Jee-eun]., Kim, S., & Lee, Y. (2017). Effect of retro-design on product attitude and purchase intention towards high-technology products: Mediating effect of perceived newness. Journal of Consumer Studies. 28(5), 71-92. doi:10.35736/JCS.28.5.3
Levi's Brands. (2021, May 20). [Photograph]. Musinsa. Retrieved August 16, 2021, from https://www. musinsa.com/mz/news/view/70598
Loveland, K., Smeesters, D., & Mandel, N. (2010). Still preoccupied with 1995: The need to belong and preference for nostalgic products. Journal of Consumer Research, 37(3), 393-408. doi:10.1086/ 653043
Lu, J., & Kweon, S. (2021). A research of intermedia net work agenda setting analysis on retro fashion. Korean Association for Broadcasting & Telecommunication Studies, 35(1), 155-198. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART002682576
McAdams, D. (2001). The psychology of life stories. Review of General Psychology, 5, 100-122. doi:10.1037/1089-2680.5.2.10
Merchant A., & Rose, G. (2013). Effects of advertising: Evoked vicarious nostalgia on brand heritage. Journal of Business Research, 66(12), 2619-2625. doi:10.1016/j.jbusres.2012.05.021
MLB Brands. (2020). [Photograph]. Fashionseoul. Retrieved August 16, 2021, from https://fashionseoul.com/187841
Muehling, D. (2013). The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes. Journal of Marketing Communications, 19(2), 98-113. doi:10.1080/13527266.2011.560613
Muehling, D., & Sprott, D. (2004). The power of reflection: An empirical examination of nostalgia advertising effects. Journal of Advertising, 33(3), 25-35. doi:10.1080/00913367.2004.10639165
Nike Brands. (2020). [Photograph]. Chosunbiz. Retrieved August 16, 2021, from https://biz.chosun.com/site/data/html_dir/2020/06/13/2020061300187.html
Olick, J., Vinitzky-Seroussi, V., & Levy, D. (Eds.). (2011). The Collective Memory Reader. New York, NY: Oxford University Press.
Park, H. [Hyekyung]. (2013). Nostalgic marketing strategy on the consumer's brand attitude (Unpublished doctoral dissertation). Sogang University, Seoul, Korea.
Park, H., [Hyewon]., & Lee, M. (2002). A study on the design characteristics and the cultural and Industrial meanings of retro-fashion. Journal of the Korean Society of Costume, 52(3), 171-187. Retrieved from https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiIdART000915697
Park, S. (2019). The effect of retro logo attributes of domestic sports brand on brand image, brand attitude and purchase intention: A case study of PROSPECS. Korean Journal of Sports Science, 28(4), 451-462. doi:10.35159/kjss.2019.08.28.4.451
Park, E. (2019). Retro fashion in the 2010s: Focused on 2014SS-2018 FW fashion collections. Journal of The Korea Society of Fashion Design, 19(1), 111-128. doi:10.18652/2019.19.1.7
Pascal, V., Sprott, D., & Muehling, D. (2002). The influence of evoked nostalgia on consumers' responses to advertising: An exploratory study. Journal of Current Issues and Research in Advertising, 24(1), 39-47. doi:10.1080/10641734.2002.10505126
Pro-Specs Brands. (2021). [Photograph]. Instagram. Retrieved August 17, 2021, from https://www.instagram.com/p/CMjlG4uFQf4
Sedikides, C., Wildschut, T., Arndt, J., & Routledge, C. (2008). Nostalgia: Past present and future. Current Directions in Psychological Science, 17(5), 304-307. doi:10.1111/j.1467-8721.2008.00595.x
Yoo, J. (2018, December 13). 2018년 구글 최고의 패션검색 키워드.노스탤지아.로얄 패션 [Google's Best Fashion Search Keywords in 2018...Nostalgia Royal Fashion] Fashionn. Retrieved June 7, 2021, from https://www.fashionn.com
Wildschut, T., Sedikides, C., Arndt, J., & Routledge, C. (2006). Nostalgia: Content, triggers, functions. Journal of Personality and Social Psychology, 91(5), 975-993. doi:10.1037/0022-3514.91.5.975
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.