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NTIS 바로가기패션비즈니스 = Fashion business, v.27 no.1, 2023년, pp.140 - 155
가기 (상명대학교 패션디자인전공) , 최동은 (상명대학교 스템디자인센터) , 권혜숙 (청도방직전문학교 하이레벨 탤런트 스튜디오)
This study was undertaken to observe the influence of the model image and self-image congruence of consumers in Korean cosmetic advertisements on the advertising attitude and analyze the relationship between self-image congruence and advertising demand type, participation, and advertising effect, an...
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