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산업융합연구 = Journal of industrial convergence, v.21 no.1, 2023년, pp.33 - 42
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This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of lux...
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