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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.25 no.1, 2023년, pp.104 - 112
허은서 (호남대학교 뷰티미용학과) , 전현진 (호남대학교 뷰티미용학과)
This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were se...
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