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[국내논문] 뷰티인플루언서의 뷰티콘텐츠특성이 색조화장품 구매의도에 미치는 영향 - 밀레니얼세대를 중심으로 -
The Influence of Characteristics of Beauty Influencers' Social Media Contents on Color Cosmetics Purchase Intention - Focusing on the Millennial Generation - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.25 no.1, 2023년, pp.104 - 112  

허은서 (호남대학교 뷰티미용학과) ,  전현진 (호남대학교 뷰티미용학과)

Abstract AI-Helper 아이콘AI-Helper

This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were se...

주제어

참고문헌 (38)

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