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가치기반수용모델 기반의 로보택시 사용자 수용성 분석
Understanding User Acceptability Towards to Robo Taxi Based on Value Based Adoption Model 원문보기

韓國ITS學會 論文誌 = The journal of the Korea Institute of Intelligent Transportation Systems, v.22 no.1, 2023년, pp.291 - 310  

김인수 (국토교통과학기술진흥원 모빌리티본부) ,  장정아 (아주대학교 Tod 기반 도시 교통 연구센터) ,  김정화 (경기대학교 스마트시티공학부 도시.교통공학전공)

초록
AI-Helper 아이콘AI-Helper

본 연구는 운전자 개입 없이 운행이 가능한 전기차 기반의 자율주행 택시인 로보택시에 대하여 혜택요인과 희생요인을 전반적으로 고려한 가치기반수용모델 기반의 사용자 수용성 영향 요인을 분석하였다. 지각된 혜택(지각된 유용성, 지각된 즐거움), 지각된 희생(기술적 특성, 지각된 비용), 사용자 경험(차량공유서비스, 택시, 자율주행자동차, 자가용)을 독립변수로 최종 선정하여, 경기도민 429명을 대상으로 지각된 가치 및 수용 의도에 미치는 영향을 확인하였다. 연구 결과, 지각된 혜택 요인에 해당하는 지각된 유용성과 지각된 즐거움, 지각된 희생 요인에 해당하는 지각된 비용이 유의한 영향을 미치는 것으로 확인되었으며, 지각된 가치는 로보택시 수용 의도에 영향을 미치고, 일부 사용자 경험이 지각된 혜택 요인에 유의한 영향을 미치는 것으로 나타났다. 본 연구는 가치기반수용모델 결과를 로보택시 활성화를 위한 서비스 설계에 접목시킬 수 있는 중요한 의미가 있으며, 나아가 연구 결과를 효과적으로 이용하기 위한 이론적 근거를 제공할 수 있다.

Abstract ▼ AI-Helper 아이콘AI-Helper

This study explores the factors which affect user acceptance for Robo Taxi, an electricity-based Autonomous Vehicles based on a Value based Adoption Model. The three main factors of benefit (usefulness and enjoyment), sacrifice (technicality and perceived fee level), and user experience about mobili...

주제어

#로보택시   #가치기반수용모델   #사용자 수용성   #자율주행자동차   #구조방정식  

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