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韓國有機農業學會誌 = Korean journal of organic agriculture, v.31 no.2, 2023년, pp.117 - 134
이유진 (농촌진흥청 농산업경영과) , 양성범 (단국대학교 환경자원경제학과)
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This study analyzed the willingness to pay for meal kit products of Millefeuille Nabe and Gambas al-Ahiyo, and willingness to pay and purchase intentions according to various characteristics to suggest a meal kit marketing strategy that reflected consumer preference. It was found that the price of m...
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