$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

현장실습농장(WPL) 서비스품질이 재방문의도에 미치는 영향 분석
Study on the effect of Service Quality of WPL on the Revisit Intention 원문보기

韓國有機農業學會誌 = Korean journal of organic agriculture, v.31 no.2, 2023년, pp.135 - 155  

박혜은 (전북대학교 농업경제학과) ,  장동헌 (전북대학교 농경제유통학부(농업과학기술연구소)) ,  문수희 (전북대학교 농경제유통학부)

Abstract AI-Helper 아이콘AI-Helper

The purpose of this study is to investigate the relationship between the service quality of WPL (Work Place Learning) and the revisit intention through customer satisfaction, targeting users who use the WPL. Data to achieve the purpose of this study were conducted for trainees who had received on-th...

주제어

참고문헌 (35)

  1. Baron, R. M. and D. A. Kenny. 1986. The Moderator-mediator Variable Distinction in?Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal?of Personality and Social Psychology. 51(6): 1173-1182. 

  2. Chae, S. B. 2016. A Study on the Actual State in WPL (Work Place Learning) Program in?the Agricultural Specialized High School. Master's Thesis. Korea National University of?Education. 

  3. Choi, J. B. 2008. The Influence of Skating Rink Service Quality on Customer Satisfaction?and Post-Purchase Behavior. Master's Thesis. Dankook University. 

  4. Engel, J. F. and R. D. Blackwel. 1982. Consumer Behavior. New York: Dryden Press. 

  5. Hunt, H. K. 1977. Conceptualization and Measurement of Consumer Satisfaction and?Dissatisfaction. Journal of Marketing Research. 15(1): 167. 

  6. Han, S. R. 2016. Study on the Effect of the Service Quality of Rural Educational Farm on?the Visit Intention. Master's Thesis. Sangmyung University. 

  7. Jang, H. Y. and K. H. Chung. 2005. A Study on the Effects of Switching Cost, Customer?Loyalty, and Brand Preference on Customer Satisfaction and Repurchase Intention in Service?Industry. Journal of the Korea Service Management Society. 6(2): 187-214. 

  8. Jones, M. A., D. L. Mothersbaugh, and S. E. Beatty. 2000. Switching Barriers and Repurchase Intentions in Services. Journal of Retailing. 76(2): 259-274. 

  9. Jung, M. S., J. E. Cha, and D. H. Jang. 2016. Impact of the Service Quality of Horseback?Riding Experience on Customer Satisfaction and Loyalty. Journal of Korean Society of Rural?Planning. 22(2): 131-140. 

  10. Kim, J. W. 2011. Influence of Service Quality on Customer Satisfaction and Revisit Intention by Coffee Shop Brand: Focused on Starbucks and Caffe bene. Master's Thesis. Chungwoon University. 

  11. Kim, K. P., S. H. Myeong, T. H. Lee, M. H. Lee, and N. W. Oh. 2021. Agricultural Policy?Direction for Mega-FTA Response and Future Competitiveness System. Korea Rural Economic Institute. 

  12. Kim, S. S. and C. H. Jung. 2012. The Effects of Service Quality on Service Value,?Customer Satisfaction, and Revisit Intention in Healthcare Services. The Journal of Business?Education. 26(3): 111-134. 

  13. Kim, S. W. 2012. The Influence of Revisit Restricted Negotiation on Revisit Intention: The?case of Honeymoon Tourist in Jeju-island from 1970 to 1980. Northeast Asia tourism?research. 8(4): 149-167. 

  14. Kim, Y. J. 2012. A study on the relationship between service quality and customer satisfaction according to customer types. Master's Thesis. Seoul National University. 

  15. Ko, D. W. 1998. The Relationship between Psychological Experiences and Satisfaction in?Tourism. Doctoral Dissertion. Korea University. 

  16. Kwak, K. H. 2015. A Study on the Effect of Service Quality of Food Service Company on?Customer Satisfaction and Revisit Intention, International Journal of Tourism and Hospitality?Research 29(9): 219-231. 

  17. Lee, S. I. 2011. A Study on the Effect of Food Service Industry's Menu Quality and Brand?Image on Value Awareness and Customer Satisfaction Repurchase Intentions, Doctoral?Dissertion. Kyung Hee University. 

  18. Lee, S. M., G. M. Gim, S. H. Kim, and Y. J. Kim. 2016. A Strategy for Introducing the?Healing Program through a Requirements Survey of Operating Condition and Healing?Experience Contents in Rural Education Farms. Journal of Korean Society for People, Plants?and Environment. 19(5): 417-426. 

  19. Lee, Y. J. 2010. The Effects of Employees' Job Satisfaction and Customer Orientation on?Customers Service Quality Perception and Satisfaction. Doctoral Dissertion, Dongyang?University. 

  20. Ministry of Agriculture, Food and Rural Affairs (MAFRA). 2020. Know-how of Agricultural?Masters Learning in the Field: Guide to Work Place Learning. Korea Agency of Education,?Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS). 

  21. Oliver, R. L. 1981. Measurement ans Evaluation of Satisfaction Process in Retail Setting.?Journal of Retailing. 57: 25-48. 

  22. Parasuraman, A., V. A. Zeithaml, and L. L. Berry. 1988. SERVQUAL: A Multiple-item?Scale for Measuring Consumer Perceptions of Service Quality. 64(1): 12-40. 

  23. Parasuraman, A., V. A. Zeithaml, and L. L. Berry. 1985. A Conceptual Model of Service?Quality and its Implications for Future Research. Journal of marketing. 49(4): 41-50. 

  24. Park, H. E. 2022. Effect of the Service Quality Rural Education Farm on Customer Satisfaction and Revisiting intention. Master's Thesis. Jeonbuk National University. 

  25. Park, J. H., J. H. Hwang, and S. W. Lee. 2014. The Effect of the 6th Industrialization in?Agriculture on Farm and Off-farm Income. Journal of Korean Society of Rural Planning.?20(4): 193-208. 

  26. Park, J. Y., M. G. Lee, W. J. Cho, and B. Y. Kim. 2019. Ways to Spread Agricultural?Technologies and Innovative Outcomes for the Growth of the Agricultural Sector (Year 1 of 2). Korea Rural Economic Institute. 

  27. Park, J. S., S. Chaiy, and S. Lee. 1998. The Moderating Role of Relationship Quality in the?Effect of Service Satisfaction on Repurchase Intentions. Korea Marketing Review. 13(2): 119-139. 

  28. Park, K. S. 2017. A Study on the Impact of Service Quality on Customer Trust and Repurchase Intention: Focused on the Life Insurance Company. Doctoral Dissertion, Hoseo?University. 

  29. Park, W. P. 2021. The Effect of Service Quality of Highway Service Areas on Customer?Satisfaction and Revisit Intention. Master's Thesis. Chungwoon University. 

  30. Seo, S. S. 2008. The Effect of Service Quality on Customer Satisfaction and Revisit Intention. Master's Thesis. Yong-in University. 

  31. Shim, W. G. 2015. A Study on the Structural Relationships among the Educational Service?Quality, Service Value, Customer Satisfaction, Brand Image and Voluntary Behavioral Intention. Doctoral Dissertion. Kongju National University. 

  32. Shin, J. S. and I. Y. Hong. 2018. An Exploratory Study of the Antecedents to Korean?Expressway Rest Area's Revenues. Journal of the Korean Operations Research and Management Science Society. 43(4): 33-43. 

  33. Walsh, G., K. P. Wiedmann, and M. Groth. 2004. Examining Consumer Behavior in the?Liberalized German Energy Market-the Influence of Customer Satisfaction on Customer?Willingness to Switch Public Utility Companies. ACR North American Advances 31: 373-374. 

  34. Westbrook, R. A. and M. D. Reilly. 1983. Value-percept Disparity: An Alternative to the?Disconfirmation of Expectations Theory of Consumer Satisfaction. ACR North American?Advances. 10: 256-261. 

  35. Yonhap News. 2021. Due to COVID-19, Urban Life is Difficult..41% of the City Hopes to?Return to Farming and Rural Areas, published on January 4. 2021 (Asearched on June 10, 2022). 

저자의 다른 논문 :

섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로