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Fashion & textile research journal = 한국의류산업학회지, v.25 no.2, 2023년, pp.175 - 184
정민경 (서울대학교 의류학과) , 윤소정 (서울대학교 의류학과)
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This study explores aspects of Vietnamese students' acculturation and acceptance behavior of K-fashion, based on the theory of planned behavior (TPB). In-depth interviews were conducted with 8 Vietnamese international students in Korea. The results of the study firstly indicate that K-fashion accept...
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