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Chinese Consumers' Intention to Use Re-Commerce Platforms - Perspective Based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.25 no.1, 2023년, pp.24 - 40  

Yu Sun (Dept. of Textiles, Merchandising, and Fashion Design, Seoul National University) ,  Ho Jung Choo (The Research Institute of Human Ecology, Seoul National University)

Abstract AI-Helper 아이콘AI-Helper

Contemporary consumers' acceptance of second-hand products has been increasingly improving worldwide, especially in China. Based on the Extended Unified Theory of Acceptance and Use of Technology, we developed and empirically validated a research framework to predict consumers' motivation to use re-...

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