$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

[국내논문] 스포츠 산업의 직접 참여 확대를 위한 기술수용 방안 연구
A Study on Technology Acceptance Plans to Expand Direct Participation in the Sports Industry 원문보기

사물인터넷융복합논문지 = Journal of internet of things and convergence, v.9 no.1, 2023년, pp.105 - 115  

이상호 (목포대학교 스마트비즈니스학과) ,  조광문 (목포대학교 전자상거래학과)

초록
AI-Helper 아이콘AI-Helper

본 연구는 디지털 기술 수용을 통하여 이용자를 스포츠에 직접적인 참여 확대로 유도할 수 있는 방안을 모색하고자 한다. 2022년 7월 1일부터 8월 30일까지 사물인터넷(IoT)을 적용한 홈트레이닝 이용자를 대상으로 설문조사를 실시하였다. 설문 조사는 비대면 자기기입식 방법으로 129명이 참여하였다. 자료 처리는 IBM사의 SPSS 21.0 프로그램을 활용하여 빈도분석, 탐색적 요인 분석, 신뢰도 분석, 상관관계분석, 다중회귀분석, 3단계 매개회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 홈트레이닝 PPM 모델과 스포츠 직접 참여의 관계에서 용이성은 매개효과가 나타났다. 불만족 요인에서 단순 기능성은 완전매개효과가 나타났고, 비효율성은 부분매개효과가 나타났다. 만족 요인에서 유희성과 경험 가능성은 완전매개효과가 나타났다. 계류 요인에서 개인 혁신성은 완전매개효과가 나타났다. 둘째, 홈트레이닝 PPM 모델과 스포츠 직접 참여의 관계에서 유용성은 매개효과가 나타났다. 불만족 요인에서 단순 기능성은 완전매개효과가 나타났고, 비효율성은 부분매개효과가 나타났다. 만족 요인에서 유희성과 경험 가능성은 완전매개효과가 나타났다. 계류 요인에서 개인 혁신성은 부분매개효과가 나타났다. 이러한 연구를 통하여 스포츠 산업이 NFT, 메타버스, 가상·증강현실 등 디지털 기술의 확대로 소비지출 확대와 경제성장에 기여하길 기대한다.

Abstract AI-Helper 아이콘AI-Helper

This study seeks to find a way to induce users to expand their direct participation in sports through the acceptance of digital technology. From July 1 to August 30, 2022, a survey was conducted targeting home training users who applied the Internet of Things (IoT). 129 people participated in the su...

주제어

표/그림 (14)

참고문헌 (38)

  1. B.Y.Lee, H.S.Lee, J.Y.Shin and S.Y.Roh, "7 Global Trends for 2023: A World Economy in Chaos," Hyundai Research Institute, Vol.23, No.1, pp.1-15, 2023.? 

  2. National Information Society Agency, 12 Digital Trends for 2023 Predicted by NIA, Vol.1, 2023.? 

  3. J.W.Han, Changes in the Market Environment and Prospects for the Sports Industry, Korea Institute of Sport Science, 2022.? 

  4. J.Y.Lee and S.G.Hwang, "A Study on Service Design for Invigoration of On-line Home Training Service: Focusing on Interactive Home Training Service using Dedicated Device," Industrial Design, Vol.16 No.3, pp.45-55, 2022.? 

  5. E.S.Lee, "A Theory of Migration," Demography, Vol.3, No.1, pp.47-57, 1966.? 

  6. E.J.Yu and S.H.Kim, "A Study on Switching Intention to Platform-Based Simple Payment Service: Focusing on PPM Model," Journal of Marketing Studies, Vol.30, No.4, pp.51-81, 2022.? 

  7. H.S.Bansal, S.F.Taylor and Y.S.James, "'Migrating' to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors," Journal of the Academy of Marketing Science, Vol.33, No.1, pp.96-115, 2005.? 

  8. T.H.N.Nguyen, Q.J.Yeh and C.Y.Huang, "Understanding Consumer' Switching Intention toward Traceable Agricultural Products: Push-Pull-Mooring Perspective," International Journal of Consumer Studies, Vol.46, No.3, pp.870-888, 2022.? 

  9. Y.J.Choi, Switching Intention to Internet of Things(IoT) Home-Training: Focused on the Migration Theory, Graduate School of Korea University, Doctoral Dissertation, 2021.? 

  10. S.J.Lee, "An Analysis of Factors Influencing Switching Intention toward Online Platform-based Easy Payment Service with Moderating Effects of Policy Expectations: Focusing on Kakao Pay," The Journal of the Korea Contents Association, Vol.19, No.5, pp.426-442, 2019.? 

  11. J.Y.Son and I.W.Kang, "A Study on Consumers' Switching Behavior of New Social Media: Focusing on PPM Model," The e-Business Studies, Vol.19, No.5, pp.231-249, 2018.? 

  12. S.H.Lee, T.G.Kim and K.M.Cho, "A Study on the Metaverse Experience Economy Factors and Advertisement Acceptance Intention," Journal of Internet of Things and Convergence, Vol.8, No.5, pp.99-109, 2022.? 

  13. F.D.Davis, "Perceived Usefuleness, Ease of Use, and The User Acceptance of Information Technology," MIS Quarterly, Vol.13, No.3, pp.319-340, 1989.? 

  14. K.H.Lee, A Comparison Research of Technology Acceptance Model(TAM) in Korea and India, Graduate School of Sungkyunkwan University, Doctoral Dissertation, 2018.? 

  15. T.S.Shin and W.S.Cho, "The Effect of Characteristics and Perceived Privacy Risk of Mobile Location-based SNS on Intention to Use SoLoMo Applications," Journal of Information Technology Services, Vol.13, No.4, pp.205-230, 2014.? 

  16. J.S.Bae, I.S.Yeo, B.G.Im, K.B.Suh and D.Y.Won, "The Effects of Technology Acceptance Model(TAM) in Sports Field: A Meta-analysis," Korean Journal of Sport Science, Vol.28, No.1, pp.81-90, 2017.? 

  17. G.E.Ahn, The Effect of Intention to Use Sport Application Using TAM(Technology Acceptance Model, Graduate School of Yonsei University, Master's Dissertation, 2017.? 

  18. Y.K.Na, "The Effect of Interface Characteristics of Mobile Commerce on the Extended Technology Acceptance Intention of the Fashion Consumer," Fashion & Textile Research Journal, Vol.13, No.4, pp.165-182, 2011.? 

  19. J.W.Lim, Prediction on Use Intention of Mobile Healthcare Application: Applying Extended Technology Acceptance Model(TAM), Graduate School of Kyunghee University, Doctoral Dissertation, 2020.? 

  20. K.T.Lee and M.J.Noh, "Factors Influencing the Usage Intention of Social Commerce: The Relationship between the Technology Acceptance Model and the Consumers' Perceived Risk," Journal of Consumption Culture, Vol.14, No.4, pp.165-182, 2011.? 

  21. B.J.Lim, A Study on the Game Orientation in Sport Socialization, Graduate School of Hanyang University, Doctoral Dissertation, 1986.? 

  22. J.S.Park, The Effect of Use Motivation of Online Sports Content on Sports Participation in the Untact Era Based on Technology Acceptance Model(TAM), Graduate School of Kookmin University, Doctoral Dissertation, 2022.? 

  23. D.H.Lee and K.Y.Chun, "The Relationship between Viewing Motivation, Receiving Attitude and Sport Participation among Media Sports Viewers," The Korean Society of Sports Science, Vol.22, No.1, pp.77-87, 2013.? 

  24. Sports Trends Archive, Korea Institute of Sport Science, Vol.12, 2022.? 

  25. H.C.Joo, J.H.Kim and H.I.Kwon, "An Intention of Consistent Use of Sport O2O Service App Based on Expectation-Confirmation Model," Korean Journal of Physical Education, Vol.57, No.2, pp.195-212, 2018.? 

  26. S.Y.Heo, Analysis of Consumption Patterns and Information Production Strategies of the Participants in the Home Workout, Graduate School of Hanyang University, Doctoral Dissertation, 2019.? 

  27. J.H.Mi and P.Y.Hwan, "A Classification of Type and User Interaction Model of Online Home Training Service in the Social Distancing Environment: Based on the Service Design Perspective," Design Convergence Study, Vol.19, No.4, pp.15-29, 2020.? 

  28. C.L.Permatasari and S.D.W.Prajanti, "Acceptance of Financial Accounting Information System at Schools: Technology Acceptance Model," Journal of Economic Education, Vol.7, No.2, pp.109-120, 2018.? 

  29. A.Bhattacherjee and N.Hikmet, "Physicians' Resistance toward Healthcare Information Technology: a Theoretical Model and Empirical Test," European Journal of Information Systems, Vol.16, No.6, pp.725-737, 2007.? 

  30. T.S.Mujber, T.Szecsi and M.S.Hashmi, "Virtual Reality Applications in Manufacturing Process Simulation," Journal of Materials Processing Technology, Vol.155, pp.1834-1838, 2004.? 

  31. Y.S.Lii, H.J.Lim and L.P.D.Tseng, "The Effects of Web Operational Factors on Marketing Performance," Journal of American Academy of Business, Vol.5, No.1/2, pp.486-494, 2004.? 

  32. A.C.Hou, C.C.Chern, H.G.Chen and Y.C.Chen, "Migrating to a New Virtual World': Exploring MMORPG Switching through Human Migration Theory," Computers in Human Behavior, Vol.27, No.5, pp.1892-1903, 2011.? 

  33. J.K.Hsieh, Y.C.Hsieh, H.C.Chiu and Y.C.Feng, "Post-Adoption Switching Behavior for Online Service Substitutes: A Perspective of the Push-Pull-Mooring Framework," Computers in Human Behavior, Vol.28, No.5, pp.1912-1920, 2012.? 

  34. S.C.Park and S.Y.Ryoo, "An Empirical Investigation of End-Users' Switching toward Cloud Computing: A Two Factor Theory Perspective," Computers in Human Behavior, Vol.29, No.1, pp.160-170, 2013.? 

  35. R.Malladi and D.P.Agrawal, "Current and Future Applications of Mobile and Wireless Networks," Communications of the ACM, Vol.45, No.10, pp.144-146, 2012.? 

  36. T.M.Jeong, The Influence of Motivation to Use Tennis Lesson Content Using YouTube on Acceptance Intention: Recognized Ease of Use and Perceived Usability Focusing on the Mediation Effect, Graduate School of Kyunghee University, Master's Dissertation, 2020.? 

  37. Y.Y.Kim, The Relationship among the Motive of Contact with Media Sports, Sports Values, and Participation in Sports, Graduate School of Chonbuk University, Doctoral Dissertation, 2010.? 

  38. H.G.An, S.Y.Kim and S.Y.Shin, "The Effect of Sport Media Receptive Motivation on Sport Participation in Soccer Club," Journal of the World Society of Taekwondo Culture, Vol.10, pp.43-59, 2019. 

관련 콘텐츠

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로