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NTIS 바로가기The journal of the institute of internet, broadcasting and communication : JIIBC, v.23 no.3, 2023년, pp.175 - 184
Korean Wave is now internationalized through the internet by social media, which have no space-time restrictions. This research examine the continuance use of K-Pop promotion using social media in Indonesia. In this study we apply the Expectation-Confirmation Model to analyze the effects of individu...
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