최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기서비스연구 = Journal of service research and studies, v.13 no.1, 2023년, pp.26 - 47
이희정 (차의과학대학교 융합과학대학 데이터경영학과) , 안명아 (협성대학교 경영대학 유통경영학과)
In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influenc...
Bendoni, W. and Danielian, F. (2019),?The future of influencer marketing in?the digital age of virtual influencers, In?2019 Global Fashion Management?Conference at Paris (pp. 604-607).
Billings, A.C. and Ruihley, B.J. (2013),?Why we watch, why we play: The?relationship between fantasy sport and?fanship motivations, Mass?Communication and Society, 16(1),?5-25.
Cheon, M. (2012), The?affective/cognitive involvement and?satisfaction according to the usage?motivations of social network services.?Management & Information Systems?Review, 31(2), 21-39.
Cho, S.H. and Cho, S.H. (2013), The?study on the communication pattern?of influential opinion leaders for?effective viral marketing at facebook,?Journal of Digital Convergence, 11(5),?201-209.
Cho, Y. (2021.12.7.), "Why Big?Companies Are Investing in Virtual?Humans", , vol 1677, URL:?https://n.news.naver.com/article/586/0000032096
Choi, J. and Lee, S.H. (2022), The?effect if self-image congruence with?live commerce influencer on cosumer?fanship and brand preference and?purchase intention, Journal of Product?Research, 40(4), 9-20.
Choi, Y. (2001), A Study on Motivation?and Use of the Internet as a?Communication Media, Journal of?Cyber communication Academic?Society, 1(8), pp 116-154.
Consumer Evaluation, "Fake rather than?real, a virtual influencer that surpasses?humans," Retrieved 2021 from http://www.iconsumer.or.kr/news/articleView.html?idxno16195.
Cristobal, E., Flavian, C., and Guinaliu,?M. (2007). Perceived e service quality?(PeSQ): Measurement validation and?effects on consumer satisfaction and?web site loyalty. Managing service?quality: An international journal
Go, Y., Kim, S. and Shin, H. (2021),?Virtual Influence Marketing,?Marketing, 55(10), pp 61-70.
Guttmann, A. (1986), Sports?spectators. Columbia University Press.
Huang, J.H., and Yang, Y.C. (2010). The?relationship between personality traits and?online shopping motivations. Social Behavior?and Personality: an international journal,?38(5), 673-679.
Hwang, S. and Lee, M.C. (2021),?Analysis of the Value Change of?Virtual Influencers as Seen in the?Press and Social Media Using Text?Mining, The Korean Journal of?Advertising and Public Relations,,?23(4), pp 265-29.
Innocean Insight Strategy Team?(2020), Talk Behind a Friendly Trend?2021, Paju: Thinkgoods.
Jung, A.Y. (2019), Influencer?Marketing Case Analysis and?Marketing Research Proposal,?Services Marketing Journal, 12(1), pp?33-39.
Karjaluoto, H., Munnukka, J. & Kiuru, K. (2016). Brand love and positive?word of mouth: the moderating effects?of experience and price. Journal of?Product & Brand Management, 25(6),?527-537.
Kim, E.J. and Park, J.J. (2022), A?study of the types of motivation to?follow influencer, Journal of KSSSS,?58, pp 67-88.
Kim, E. and Whang, S. (2019), A?study on advertising effect depending?on type of information source and?displaying of economic support in?influencer marketing focusing on?youtube, Journal of Digital Contents?Society, 20(2), pp 297-306.
Kim, M. (2022), A study on the effect?of perceived attractiveness and social?distatnce of virtual influencer on?information acceptatnce intention, The?Journal of the Convergence on?Culture Technology, 8(2), pp 309-314.
Kim, J.H., Kang, Y.H. and Boo, S.H.?(2013), The passed-on effect and?social influence of viral advertising in?social network service, Journal of?Korean Marketing Association, 28(2),?173-196.
Kim, J. and Jun, J.W. (2016), The?roles of celebrities' attractiveness in?the formation of personal brand?equity, The Korean Journal of?Advertising and Public Relations,?18(4), pp 133-180.
Kim, W.B. (2018), "The effects of?SNS fashion influencer's authenticity?and fanship," Unpublished master's?thesis, Seoul National University,?Seoul.
Kim, Y. (2012), Persuasive?Communication, Paju: Nanam.
Lee, C. and Jung, N. (2014), The?Impact of Social Media Use and?Motive on Social Capital: Comparison?of Open/Closed Social Media, Korean?Journal of Journalism &?Communication Studies, 65(1), pp?5-26.
Lee, D., Hong, S.C. & Park, Y.(2021),?Virtual influencers' impacts on?brand attitudes and purchasing?intention of services and products,?Information Society & Media, 22(1),?pp 55-79.
Lee, H., Lee, J. and An, M. (2022), A?Study on the Relationship between?Consumers' Motivation to use Brand?SNS Channels and Brand Fanship to?Build Marketing Strategy Focusing on?the Level of Consumer SNS Activity,?Korea Research Academy of?Distribution and Management?Review, 25(1), pp 117-131.
Lee, J.K. and Choi, Y.(2015) Why?People Use Social Media?: A?Comparison of Open and Closed?SNSs, Korean Journal of Journalism?& Communication Studies, 59(1), pp?115-148.
Lee, J. and Kim, H. (2021), The?Influence of Consumer's Perception?toward Virtual Influencer?characteristics on Desire to Mimic?and WOM: Focusing on?Mediating Effect of Uncanniness?and Trust, Journal of Internet?e-Commerce, 21(4), pp 49-75.
Lee, S. (2021.12.17.), "Virtual humans?will become part of the human?world... Need for Utilization Policy?and Regulation", Chosun Biz. https://n.news.naver.com/article/366/0000780998
Lee, S.H. and Jung, K.S. (2018), Loyal?customer behaviors: Identifying brand?fans, Social Behavior and Personality:?an international journal, 46(8),?1285-1303.
Lee, S.H. and Cho, H.Y. (2021), The?Impact of Youtuber's Immoral?Behavior on Brand Attitude:?Boomerang Effects of Undisclosed?Ads, The Korean Journal of?Advertising, 32(1), 91-118
Moustakas, E., Lamba, N., Mahmoud,?D. and Ranganathan, C. (2020),?Blurring lines between fiction and reality: Perspectives of experts on?marketing effectiveness of virtual?influencers, In 2020 International?Conference on Cyber Security and?Protection of Digital Services (Cyber?Security) (pp. 1-6). IEEE.
Munnukka, J., Uusitalo, O. and?Toivonen, H. (2016). Credibility of?a peer endorser and advertising?effectiveness. Journal of Consumer?Marketing.
Nasmedia (2021), Virtual Influencer?Cases and Prospects, .
Overby, J.W. and Lee, E.J. (2006). The?effects of utilitarian and hedonic?online shopping value on consumer?preference and intentions. Journal of?Business research, 59(10-11),?1160-1166.
Park, J. (2013), Adoption Theory of?New Media, Communication Books.
Park, D. and Yoon, S. (2020), The?Impacts of News Lasciviousness,?News Anchor's Mention and?Attractiveness on Viewers,?Journal of Service Research and?Studies, 10(2), 59-75.
Park, H.W. and Hong, S.P. (2020),?Effects of Sports Influencer's Use?Motivations on Trust and Consumer?Behaviors, The Korean Journal of?Physical Education, 59(6), pp 263-273.
Park, Y.R., Sin, D.J., Kwon, J.M.,?Park, J.Y. and Yun, J.Y. (2022), A?study on user preference based on?the characteristics of virtual?influencers, Design convergence?study, 21(2), 1-16.
Raney, A.A. (2016), Sport as?Entertainment Studies, In Defining?Sport Communication (pp. 266-280).?Routledge.
Reysen, S. & Branscombe, N.R.?(2010). Fanship and fandom:?Comparisons between sport and?non-sport fans. Journal of Sport?Behavior, 33(2).
Ryu, E.A. (2021), The impact of?beauty influencer's authenticity on?purchase intention: focusing on the?mediating effect of identification, The?Korean Journal of Advertising and Public Relations, 23(2), 77-112.
Sung, S. and Kim, K. (2020), The?Impact of Influencers' Engagements?on Startup Brand Attitude and?Purchase Intention : Focusing on?Influencer Characteristics,?Perspectives on Entrepreneurship?Education and Research, 15(2), pp?52-74.
Voss, K.E., Spangenberg, E. R., and?Grohmann, B. (2003), Measuring the?hedonic and utilitarian dimensions of?consumer attitude. Journal of?marketing research, 40(3), 310-320.
Yang, K. and Lee, H.J. (2010), Gender?differences in using mobile data?services: utilitarian and hedonic value?approaches. Journal of Research in?Interactive Marketing.
Yi, M.R. and Shin, S.B. (2022), Effects?of Virtual Influencer Characteristics?on Consumer Attitudes : Focusing on?the Mediating Effect of Social?Presence, The Korean Journal of?Advertising and Public Relations,?36(3), 77-113.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.