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NTIS 바로가기서비스연구 = Journal of service research and studies, v.13 no.2, 2023년, pp.130 - 145
조인관 (연세대학교 기술경영) , 박수경 (연세대학교 정보대학원) , 이봉규 (연세대학교 정보대학원)
The digital transformation of finance is accelerating, and digital banking has already become a major banking channel. Banks have traditionally placed importance on CRM(Customer Relationship Management) and have tried to retain their loyal customers, who contribute significantly to the bank, such as...
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