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NTIS 바로가기서비스연구 = Journal of service research and studies, v.13 no.2, 2023년, pp.146 - 160
박기경 (경상국립대학교 경영학부)
The spread of non-face-to-face services due to the COVID-19 pandemic has brought many changes in consumers' purchasing behavior and attracted much attention to new services. Could trying new services caused by this sudden environmental change alter consumers's choice patterns? This study proposes th...
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