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확장된 통합기술수용이론을 활용한 중국 온라인 패션 플랫폼 소비자의 사용의도가 사용행동에 미치는 영향 - MZ세대를 중심으로 -
The Influence of Behavioral Intention on Usage Behavior of Chinese Online Fashion Platform Consumers Using the Expanded Unified Theory of Acceptance and Use of Technology - Focusing on Generation MZ - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.25 no.3, 2023년, pp.291 - 303  

이자미 (홍익대학교 디자인공예학과 패션디자인전공) ,  김진영 (홍익대학교 섬유미술 패션디자인과)

Abstract AI-Helper 아이콘AI-Helper

The purpose of this study is to investigate the impact of technical acceptance factors of Chinese MZ generation consumers' use of online fashion platforms on behavioral intentions and usage behavior, and to determine whether satisfaction plays an additional role in the relationship between behaviora...

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