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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.25 no.3, 2023년, pp.291 - 303
이자미 (홍익대학교 디자인공예학과 패션디자인전공) , 김진영 (홍익대학교 섬유미술 패션디자인과)
The purpose of this study is to investigate the impact of technical acceptance factors of Chinese MZ generation consumers' use of online fashion platforms on behavioral intentions and usage behavior, and to determine whether satisfaction plays an additional role in the relationship between behaviora...
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