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메타버스 체험과 아바타 패션아이템 추구혜택 및 구매행동과의 관계 연구
A Study on the Relationships Among Metaverse Experience, the Benefit Sought, and Purchase Behavior of Avatar Fashion Items 원문보기

패션비즈니스 = Fashion business, v.27 no.1, 2023년, pp.36 - 49  

지경하 (충남대학교 생활과학연구소) ,  김한나 (충남대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased a...

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표/그림 (4)

참고문헌 (56)

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