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NTIS 바로가기패션비즈니스 = Fashion business, v.27 no.3, 2023년, pp.132 - 149
정경희 (전남대학교, 의류학과) , 배수정 (전남대학교, 의류학과)
This study aims to analyze Instagram hashtags based on big data to investigate changes in consumer trends and perceptions of vegan fashion, and to derive strategies for revitalizing vegan fashion brands based on derived results. Among social media, Instagram was selected as a collection channel, and...
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