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미닝아웃 시대의 비건 패션 브랜드 활성화 전략 연구 - 인스타그램 해시태그 분석을 중심으로 -
A Study on the Strategies for Activating the Vegan Fashion Brand in the Meaning Out - Based on an Instagram Hashtag Analysis - 원문보기

패션비즈니스 = Fashion business, v.27 no.3, 2023년, pp.132 - 149  

정경희 (전남대학교, 의류학과) ,  배수정 (전남대학교, 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study aims to analyze Instagram hashtags based on big data to investigate changes in consumer trends and perceptions of vegan fashion, and to derive strategies for revitalizing vegan fashion brands based on derived results. Among social media, Instagram was selected as a collection channel, and...

주제어

#비건 패션   #인스타그램   #해시태그   #빅데이터   #활성화 전략  

표/그림 (16)

참고문헌 (33)

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  27. Nam, M. (2019). An convergence study on the analysis？of instagram-hashtag related to beauty make-up using？big data analysis method. The Korean Society of？Science & Art, 37(4), 93-106. doi:10.17548/ksaf.2019.09.30.93 

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  28. National Statistical Office[NSO] (2020, March 23). 신념을 삽니다. 소비로 자신을 표현하는 '미닝아웃' [I buy？faith. 'Meaning Out' that expresses itself with？consumption]. National Statistical Office Blog.？Retrieved June 1, 2023, from https://blog.naver.com/hi_nso/221868672841 

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  32. The Classic 'Victoria Bag' Developed by Hermes in？Collaboration with 'Myco Works' Using Mushroom？Mycelium. (2021). [Photograph]. Economist. Retrieved？from https://economist.co.kr/article/view/ecn202109050011 

  33. Yoh, E. (2018). Determinants of purchase intention for？vegan fashion products: Application of the modified？planned behavior model. The Research Journal of the？Costume Culture, 26(2), 125-139. doi:10.29049/rjcc.2018.26.2.125 

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