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NTIS 바로가기Human ecology research : HER, v.61 no.3, 2023년, pp.281 - 295
김재희 (고려대학교 생활과학과) , 김나래 (고려대학교 생활과학과) , 이윤정 (고려대학교 가정교육과)
This study examined consumer attitudes and intentions to participate in reward-based crowdfunding projects for fashion products. We focused on consumer innovation, price sensitivity, conformity, and consumer values as factors that might influence such attitudes and intentions. A survey was conducted...
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