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소비자 혁신성, 가격민감도, 동조 성향, 소비자 가치가 패션제품의 크라우드펀딩에 대한 소비자 태도 및 펀딩참여의도에 미치는 영향
The Effects of Consumer Innovation, Price Sensitivity, Conformity, and Consumer Values on Consumer Attitudes and Intentions to Participate in the Crowdfunding of Fashion Products 원문보기

Human ecology research : HER, v.61 no.3, 2023년, pp.281 - 295  

김재희 (고려대학교 생활과학과) ,  김나래 (고려대학교 생활과학과) ,  이윤정 (고려대학교 가정교육과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study examined consumer attitudes and intentions to participate in reward-based crowdfunding projects for fashion products. We focused on consumer innovation, price sensitivity, conformity, and consumer values as factors that might influence such attitudes and intentions. A survey was conducted...

주제어

#fashion products   #crowdfunding   #consumer attitudes   #intentions to participate  

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