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레스토랑 소셜미디어커뮤니티에서의 친환경이니셔티브 참여의도: 보상유형의 영향과 소셜미디어 참여수준의 조절효과
Participation Intentions in Environmental Initiatives within Restaurant Social Media Communities: Exploring the Influence of Reward Types and the Moderating Effect of Social Media Participation Level 원문보기

韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.38 no.4, 2023년, pp.239 - 245  

장윤정 (우송대학교 호텔외식조리대학 글로벌외식창업전공)

Abstract AI-Helper 아이콘AI-Helper

The objective of this study was to explore how different types of rewards affect customers' inclinations to engage in environmental activities promoted through restaurant social media platforms. In addition, we investigated the potential moderating role of customer level of participation within the ...

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표/그림 (4)

참고문헌 (31)

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