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Chat GPT의 e-서비스 품질이 지각된 가치와 혁신성을 통해 학습성과에 미치는 영향
The Effect of Chat GPT's e-Service Quality on Learning Performance through Perceived Value and Innovation 원문보기

Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.9 no.5, 2023년, pp.707 - 719  

박철훈 (공주대학교 AI융합교육학과) ,  조아라 (경희대학교 경영대학원) ,  채영일 (인천재능대학교 뉴미디어마케팅학과)

초록
AI-Helper 아이콘AI-Helper

4차 산업혁명 시대에는 Chat GPTAI 기술이 단순한 지원을 넘어 적극적으로 데이터를 분석하고 솔루션을 제공하는 수준으로 발전하였다. 이에 본 연구에서는 Chat GPT의 e-서비스 품질이 인식된 가치, 혁신성 및 후속 학습 결과에 미치는 영향에 대해 연구를 진행하였다. 본 연구 결과 사용 편의성과 반응성은 중요하지 않았지만, 안전성과 신뢰성은 인지된 가치 및 혁신성에 긍정적인 관련이 있는 것으로 나타났다. 또한, 신뢰도와 인지된 가치 사이에는 부(-)의 영향관계가 있는 것으로 나타났다. 이러한 결과는 Chat GPT가 가치 있고 혁신적인 것으로 Chat GPT를 통해 학습성과에 영향을 주는 것으로 나타났다. 본 연구에서는 Chat GPT를 학술적으로 배포하는 데 지침이 필요하다는 점을 중요하게 보여주는 연구로 제시하고자 합니다. 또한, Chat GPT가 최근 도입된 점을 고려하면 좀 더 세부적인 연구가 필요하다고 판단되어 집니다.

Abstract AI-Helper 아이콘AI-Helper

In the Fourth Industrial Revolution era, AI technologies, such as Chat GPT, have moved beyond assisting to actively analyzing data and providing solutions. This research assessed Chat GPT's e-service quality's influence on perceived value, innovativeness, and subsequent learning outcomes. Findings r...

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표/그림 (5)

참고문헌 (56)

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